Archive for the ‘Craft Fairs’ Category

The Board Chronicles: California Strawberry Festival 2018   Leave a comment

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

We look forward to the California Strawberry Festival all year long. This will be our 4th trip to Oxnard; read about our past successes & frustrations here: 2017, 2016, 2015.

This year, the event has moved the handmade vendor section to the other side of the event: instead of being on Rose Avenue, we’re now located on a soccer field.

More on that later.

This event has a “hard gate:” you have to pay to get in. Once in, you can sample all manner of strawberry delights, including Mrs M’s favorite, Strawberry beer.

Will we survive the change in vendor location? Will we recover from our off year in 2017 and beat our record performance from 2016?

New Ideas

  • Because we’re not on Rose Avenue, vendors can’t drive up to their spaces to unload. Rather, they must park outside of the soccer field fence and hand cart in their display. Oh, and….
  • All vendors are required to use carts with pneumatic tires only. I’ve never seen that requirement put on vendors before. Our cart doesn’t qualify – nor does my booth display cart or the shelf unit that we transport Mrs M’s display in. I asked for permission to use them, and that was denied. Only pneumatic tires were allowed.
  • I set up on Friday, so we used our Trimline with the mesh walls. Hung on those walls, for the first time, are pictures of my cutting boards & serving pieces in action. Mrs M & I staged most of the photos, but a few were contributed by happy customers.

Observations

  • This is event # 7 of 10 in our 4th Annual Spring Fling.
  • I bought a new cart with pneumatic tires, so load in proceeded OK. 10 trips in, 140 steps each way … so load in was roughly 14 times as hard as last year.
  • Yes. I counted.
  • While I counted steps, I also observed the other vendors to see what their cart tires were like. Unfortunately, I estimate only 10-20% of vendors were using appropriate carts.
  • A few vendors also used rolling carts in their booth, and not one had the appropriate tires.
  • In addition to the cart requirement, vendors were to mitigate damage to the turf by putting squares of carpet or wood between the turf and every point of contact the vendors put in place in their booth, including the canopy legs, product containers, display pieces, etc. I cut 80 squares of plywood so we would have enough for our double booth. Nearly every vendor did similar mitigation; I only saw one that didn’t.
  • Did the promoter do anything about the vendors that didn’t comply? Not in my experience. Did I get an apology because I bought a special cart, and didn’t use my rolling display pieces like the other vendors did? Nope.
  • I know I have a problem: I’m a black & white guy. I follow the rules, every time. When other vendors cheat the rules (you know, like artists always do!), I don’t know how to cope. I am very frustrated, though.
  • A lady rolled up to the booth in a wheel chair, pushed by her son. She stood, took off the cannula that was supplying her with oxygen, and walked into the booth to choose her cutting board. Her husband and son stayed on the outside of the booth while she made her choice. First time that has happened.
  • Another lady walked into the booth with her young daughter. She was Asian American, I thought … but perhaps not. She could not speak English, and her daughter was her translator. They looked at cutting boards, asked questions, and then eventually transitioned over to looking at Magic Bottle Openers. The non-English speaker touched every MBO, and opened bottles with most of them to make sure they worked! She found one she liked before I was out of bottle caps, fortunately.
  • A family with a very young daughter (4? 5?) walked into Mrs M’s booth, and the mother informed Mrs M that her daughter had stolen an animal from ZooSoapia, and had returned it. She was in the booth to formally apologize to Mrs M. Her parents stood there and made her get the words out before they would let the daughter leave the booth. Aggressive parenting, on display. Kudos.
  • We went to load out … and I discovered this:

Yes, our brand new cart with blow up tires … didn’t hold air for 2 days. 3 tires were flat after 2 days, and I had to borrow a cart to load out.

  • Requests included a board shaped like California (2x!), a backgammon board, a spoon rest and a smaller heart (who would want that?).
  • In the end, the relocation of the handmade vendor area to the soccer field was an improvement, I felt. The shopping experience was an improvement. It was a stroll across the grass, rather than a walk down the hard pavement. So, the result was good … but our sales were essentially flat to last year, which was a down year. This year, we were down again … by $29. Down 0.9%. Hard to be upset about that. But pleased? Nope.

The Food

  • Best Meal: We went to El Pescadero in Fillmore on our way home Saturday night, and it was a fabulous meal. Officially, this is the best Mexican restaurant we have found in our neighborhood. It’s better than any Mexican restaurant in Santa Clarita, without question.

The Facts

  • Total miles driven: 315
  • Booth cost: $780
  • Food cost: $30
  • Travel cost: $164
  • Total sales: $3,588
  • Net Revenue (does not include product cost): $2,614
  • # of people we met during the event from the producer: 2
  • Visits in our booth by a promoter’s representative: Several
  • Saturday alarm: Nope
  • Sunday alarm: Nope
  • # transactions: 155
  • # soap & lotion vendors: At least 5
  • # woodworking vendors: Several, but each offering was unique
  • Edge grain vs. end grain:  27:2
  • Returning next year? Yes

Boards sold: 29

Trivets: 7

Cutting Board: 4

Coasters: 4

Pig Cutting Boards: 2

Magic Bottle Openers: 2

Cheese Boards: 2

Cheese & Cracker Server: 1

Lazy Susan: 1

Bear: 1

Large Cutting Board: 1

Small Boards: 1

Coaster Holder (with no Coasters): 1

Custom Order: 1

CNC Plaque: 1

 

The Board Chronicles: Simi Valley Street Fair 2018   2 comments

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

I know this event is quirky.

Simi Valley is a bedroom community that’s very similar to Santa Clarita, and we’ve done their Street Fair twice before (2015, 2016).

You know how much I like going to the Street Fair.

But, this event is unusual. It’s put on by the Chamber of Commerce, and they have a “required” pre-meeting for vendors. That’s where you can get your booth number confirmed, and talk about how the event is set-up with the organizers. Since I’ve done 100+ events in multiple cities and now 2 states … I’m not enthusiastic about driving to their office to hear about their event. Or be reminded to wear comfortable shoes.

Write a good info packet and I’m ready to go. Every time.

Another quirk is they don’t let people drive onto the street to set up: they make you cart everything in for some reason that’s never been clear to me. In previous years, there was enough room on the street. This year’s street is tighter, but it’s still an unusual situation to require 100% of things to be carted in, as they have in years past.

We didn’t do this event last year as it is only a 1-day event, and there was a better 2-day event available. This year, though, the Sunday of the weekend was not only Mother’s Day, it was also our 40th wedding anniversary. We agreed to take the day off so we could celebrate … so this Saturday event fit the calendar perfectly.

Which is always important to me. So, it’s off to Simi….

New Ideas

  • The new location meant going to the mandatory meeting was a good idea, I thought, and I learned that I either had to cart everything in at 6:30am, hire their UTV/wagon driver to cart things in for me or I could drive onto the street with the trailer at 5am to unload right by the booth. That’s a no brainer for me. I don’t need to sleep.
  • This year I was told that the city required a business license from me if I was to sell at the event, which I learned at the vendor meeting. What I didn’t learn is that the city didn’t have a working website to do this on, so I had to drive back to Simi a second time in order to complete the paperwork and pay the most expensive fee yet for a city’s one-day business license: $57.
  • Mrs M opted out so she could stay home and prepare for MrsMowry’s 30th birthday (a good choice, that), so I got a double booth all to myself.

Observations

  • This is event # 6 of 10 in our 4th Annual Spring Fling. Miles to go before we sleep.
  • As I drove to the event in the dark, it was misting. That turned into a heavy mist. That turned in to, “Oh, hell no, it’s not going to rain, is it?”
  • It didn’t, but it did get a little wet once during the event. No big thing, but it was a cloudy, cool day. Perfect for a Spring Fling event.
  • Plenty of volunteers – at 5 in the morning – to help me unload. A volunteer assured me they would be there to help me load as well … and they were. This event gets an A+ for having volunteers to help. The volunteers I had, though – adults and teenagers – knew nothing about event spaces, but were good to move the heavy stuff.
  • The event gets a D for how they marked booth spaces – chalk numbers faintly written on the top of the curbs. In the dark, you had to turn on a flashlight and be right on top of the numbers before they were legible. There were no marks for the boundaries of the booth: not left/right, nor front/back. I was the first in my area, so I placed my canopies centered on the booth #s. I moved a foot or so out of the gutter (nothing good comes from being in the gutter), which put the front of my booth up to the dividing line between lanes on the street. Looked good to me. No one ever commented, so I must have been OK. It wasn’t until 3 hours later that I noticed some random lines on the street that might have been booth space dividing lines, placed out of the gutter on the solid white line marking the edge of the driving lane and beginning of the gutter. Don’t know what those lines were.
  • The big issue about no front border for the booths became an issue later, unfortunately.
  • With a 5am unload, I had plenty of time to set up my double booth. Who needs Mrs M anyway?
  • I worked straight through, got set up, and did have time to sit down and have my breakfast (bagels/cream cheese from home). While I was eating, a guy walked into my booth and went straight to my chess set. “It’s $140 for the set? I want it. But I only have $4. Here, you take the money until I can get to the bank. I’ll be right back.” So, I put the chess set on lay away for $4.
  • This first sale was long before the event started at 9am. A good beginning, this.
  • Early in the day, a guy came to the booth and said he wanted to buy a cutting board. That had one of my boards, he said, but it was lost when their house burned to the ground. He wanted to get a new board, and he would bring his wife by later, he said. He did, and that was my first $200 sale of the day.
  • Not long after they left, another couple was standing by the board I had just put on display, replacing the one just purchased. I did my standard greeting, “Let me know if I can answer any questions,” I said. “Can we buy a cutting board?” he said. That’s what we in the professional sales business call a “buying signal.”
  • I launched into my standard spiel. Size. Color. I then asked, “What size are you thinking of?” He said, “Can we buy this board?” That’s what we in the professional sales business call a “shut up and take their money signal.” So, I did. In about 10 minutes, I had two different $200 sales.
  • Good, this is.
  • I was busy all day. Business wasn’t over the top, but I was on my feet, talking, working. All good. Busy is good.
  • You can’t choose your neighbors, though. Mine were annoying. And, the promoters get an F on controlling vendors.
  • On the left, I had a professional politician with an army of volunteers soliciting votes & handing out balloons. He was running for Supervisor, and he had a brigade (their word) of volunteers in front of the booth all day long. When they moved to in front of my booth, I complained, and they pretty much kept to the front of their booth – not IN their booth, but IN FRONT of their booth. They were 100% working the crowd in the center aisle. They never, ever let someone go by without stopping them. They typically had 5 volunteers in front of their booth and 3 volunteers inside of their booth – plus the candidate. No way should they have been allowed to only buy a 10×10 booth.

The balloons were given out by members of the politician’s horde … they never stood in the booth, as the rules said they should.

  • I actually heard one of the organizers of the effort say, “It’s better to ask for forgiveness than to ask for permission.” When that is the philosophy of management, what they’re really saying is “the other vendors are too stupid to do what we’re doing, and the organizers don’t care if we take advantage.”
  • I. Hate. That.
  • On my right, I had a professional buy/sell vendor with leather purses & such. He set his canopy up 1′ in front of mine, and then did a waterfall display off of his grid wall that was 1′ in front of his canopy. The result: he had a 2′ corner jutting out in front of my booth. He also had tables set up back to the gutter and boxes on the planter behind, so he had about a 16′ deep booth going.

The 2′ corner in front of my booth. I actually had one lady come into my booth wanting to buy a purse.

  • The net result of all of this was that customers were directed by my neighbors to walk away from my booth. I did push back against the politician’s minions when they were standing IN FRONT OF MY BOOTH, but, overall, I was confident that my 20′ of frontage (which neither of my neighbors had) got me the attention that I had paid for. Had I had only 10′ of frontage – if Mrs M would have been there – then we would have had trouble. I would have become “that guy.” I would have insisted the organizers step in.
  • Oh, and that $57 business license I had to buy? No one ever checked. I’m going to bet my buy/sell neighbor didn’t have it. Following rules may be frustrating at times, but I have to live with me.
  • The final hour came, and my sales picked up. Once again, the final hour of the event was very, very good to me.
  • Requests were for a 6″ Lazy Susan (it was an archery thing, I was told), more chess sets (AARRGGHH!!), a horsey wall hanging, skateboard decks (x2), something in a golf theme and an actual pastry board with side walls and bread hooks.

The Food

  • Best Meal: Birthday cake with MrsMowry, as she celebrated her 6th 5th birthday. Of course!

The Facts

  • Total miles driven: 218
  • Booth cost: $350 + $57
  • Food cost: $0
  • Travel cost: $113
  • Total sales: $1,735
  • Net Revenue (does not include product cost): $1,215
  • # of people we met during the event from the producer: 0
  • Visits in our booth by a promoter’s representative: 0
  • Saturday alarm: 3:50am
  • # transactions: 20
  • # soap & lotion vendors: no clue
  • # woodworking vendors: no clue
  • Edge grain vs. end grain: 22:2
  • Returning next year? Probably not

Boards sold: 24

4x Trivets

3x Magic Bottle Openers

3x Cutting Boards

2x Medium Surfboards

2x Lazy Susans

2x Custom Orders

1x Chess Set

1x CNC Wall Plaque

1x Cheese Board

1x Serving Tray

1x Heart

1x Word Block

1x Small Board

1x Pig

 

The Board Chronicles: Sylmar Women’s Club Spring 2018   1 comment

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

Do gooders. We need more of’em.

The Sylmar Women’s Club hosts a couple of luncheons a year, and invites vendors to help with their fund raising. The purpose of the event is to raise money for scholarships offered to Sylmar High seniors to go to college.

I’m a fan.

Add that to the idea that the President is a good friend, and I’m all in.

We’re always busy on the weekends of the events, though, so we’ve never been able to do one of these luncheons. The calendar fell right this time. Time to see what all of the fuss is about.

New Ideas

  • It’s a one day event, and a table top event. They provide an 8′ table. I’m breaking rules here: this will be the only one of these I do this year.

Observations

  • This is event # 5 of 10 in our 4th Annual Spring Fling.
  • I’m solo: Mrs M stayed home. Plus, the promoter only allows one table per vendor to accentuate product diversity in a limited space.
  • Setup was cake. I rolled the product in on the cart, and put it on the table. I could get used to doing easy events like this.
  • The event hours were 10 – 3. Pretty much nothing happened while the ladies were at lunch, so there was shopping 10 – 12, and a bit more on the exit at 2:45.
  • Lots of vendor friends at this event. Love that.
  • The ladies were very engaged as they strolled around the room, looking at raffle prizes & the vendor tables. I gave away a lot of business cards, which is always a good thing.
  • This event has only a limited number of vendors, so it’s often not easy to get in. I was fortunate that they had a table when I had a free date on the calendar.

The Food

  • Best Meal: Chicken Marsala was served for lunch. I must be living right.

The Facts

  • Total miles driven: 38
  • Booth cost: $35
  • Food cost: $35
  • Travel cost: $20
  • Total sales: $73 + 2 special orders still in process
  • Net Revenue (does not include product cost): TBD
  • # of people we met during the event from the producer: 2
  • Visits in our booth by a promoter’s representative: many
  • Saturday alarm: nope
  • # transactions: 2 + ?
  • # soap & lotion vendors: none
  • # woodworking vendors: just me
  • Edge grain vs. end grain: 4:0
  • Returning next year? Doubtful, as the calendar rarely cooperates

Boards sold: 4

4x Trivets

The Board Chronicles: KHTS Home & Garden Show 2018   Leave a comment

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

KHTS, my Hometown Radio Station (I do listen!), sponsors the city’s largest trade show every spring. In Santa Clarita, it’s a don’t miss event for any business that wants to appeal to homeowners.

The radio station partners with the city to highlight their Arbor Day celebration, and free trees are handed out to those attending the event. I’ve done this event for 4 years now; Mrs M has joined me for 3 of those years.

So – stay with me now – I get to do an event in my hometown, sleep in my own bed, and meet people that want to improve their home and, uh, garden.

You bet we wanted to be a part of this year’s event, the 9th Annual. Can we continue our hot streak and have another good event?

New Ideas

  • For only the 3rd time ever, we have a triple booth. It’s a funky L shape, with me getting a double end aisle (3 open sides), and Mrs M getting her typical 10×10. I get space to show everything I’ve got.
  • First event we’ve done in Santa Clarita in 4 months, and the first significant event we’ve done in 5. When we started, it seemed like every event was here, but not today!

Observations

  • This is event # 4 of 10 for our 4th Annual Spring Fling.
  • I love local.
  • Set up seemed to take forever Friday afternoon, but maybe that’s just because I was setting up a triple booth. I used the Trimline 10×20 along with an Undercover pop-up canopy, so there was plenty of work to do to get everything up.
  • Velda started Saturday with mismatched shoes … discovered before we left the house, thankfully. Still, she almost got the day off on the wrong foot.
  • I started Saturday by putting the awnings & banners up on the Trimline, which is absolutely my favorite setup for a large outdoor event. As people lined up to get their free trees and enjoy the opening ceremony with the local politicals representing, we were in the middle of it.
  • And then the wind came.
  • Across the aisle, in a protected location with neighbors on all sides and while facing away from the wind, a young lady setting up her canopy left it alone without securing it to terra firma. She went to get the weights, she said. In any event, moments later, her canopy was upside down and on top of a neighbor’s canopy. Fortunately, the only damage was to the flying canopy. It was destroyed. In a minute. It just takes one malicious gust … and that’s why she stood in the sun all day.
  • It sucks to be the windbreak. Or, perhaps I should say it blows. Doesn’t matter. When you are the one breaking the wind (which is very different from breaking wind, for the record), then it can be bad. That was our role at this event: we were in an unprotected, prominent position, with nothing between us and the wind sweeping across the valley. Wind was a steady 14-17 mph for about an hour … with a few gusts that were less pleasant. When the wind came, we got hit.
  • We survived … but there was one large gust (must have been 30-40 mph) that lifted the Trimline off the ground. Only an inch, mind you, but oh my goodness, it makes your heart stop. And yes, our big, heavy Trimline had additional weights attached to every leg. However, with the big canvas dome plus the 135 square feet of awning, that’s a lot of sail to catch the wind. And we did catch it.
  • I took the awnings down. I secured the Trimline to the cart with ratchet straps, adding several hundred pounds of weight to hold down the canopy. Be Prepared. There was no further incident, thank goodness.
  • The event finally got going at 10am, and there was a steady flow of people through the booth. Many commented that “they had some of my pieces,” or that “my work is beautiful.” Very artistic statements. I must be an artist.
  • I’m good with that. Finally.
  • Mrs M sold some soap; she quickly sold about half of one new batch that she had just labeled. New stuff sells … and it gets scary when your inventory is not deep. It’s a good problem to have, though!
  • Busy. We were busy. Love that.
  • I absolutely love to stand in my booth, point to the northwest and tell the shopper in front of me that I make the boards in our home about 3 miles that way. Local sells. There’s really nothing like selling what I love to make in my hometown, and several times during the day, buyers told me they love supporting local artists.
  • Thank goodness.
  • I didn’t have many transactions on Saturday, really, but activity was constant all day. Sales were steady. Fortunately, several sales were over $100. Sold a big cutting board. Sold another. Had a couple of people purchase multiple items. There were buyers in the crowd, and the crowd walking by at least looked at what we had to offer. Saturday was a very good day.
  • It’s important to wave the flag, especially when you’re local. It’s how you build a brand, and we build at this show.
  • But, you can’t choose your neighbors. Mrs M’s neighbor sold bamboo sheets, and spent all weekend telling every customer passing by, “50% off!”
  • Not our vibe.
  • More wind on Sunday, unfortunately. Not much, really – but it was enough. Mrs M is dealing with her PTSD as best she can, but there’s still that Flying Dry Soup Canopy to remember. This show, the booth behind and to the left of her booth (right behind the 50% off guy), launched at about 3pm. The owner had gone to pick up her daughter, leaving her booth unattended. It appeared the canopy was totally unweighted and unsecured. It launched, flipped, came down in our aisle, and rolled towards unsuspecting patrons sitting in the next booth over. Mrs M screamed at them to look out. No one was hurt. I ran to the canopy with many others, helped collapse it, and carried it back to its abandoned home.
  • Amateurs are dangerous.
  • The mistakes of amateurs not understanding that Wind. Blows. did mar an otherwise very pleasant weekend. Thankfully, no one was hurt. I don’t know if anyone gained wisdom from their experience or not.
  • Requests were for Cribbage Boards – 3 different requests! (I hear you, I just need more development time, and then more CNC time….), Coaster sets (I just sold out, and I need more shop time. See a pattern?), different colors of cheese & cracker servers (I NEED MORE TIME), and pizza peels (alright, alright, it’s on the list).
  • It’s not like I have anything else to do.
  • There just were not enough local crafters at this show. I know the show is viewed as being expensive – it’s not cheap! – but this is an essential Santa Clarita show. Highly recommended.
  • Sales analysis is a wonderful thing. It’s my thing. This is our 53rd event in Santa Clarita, which is 41% of our total of 130 events. As amazing as that is to me, here’s what’s more amazing: this was our best one yet.

Best. Santa. Clarita. Event. Ever.

  • Nothing like having a good weekend to improve your outlook on Monday.
  • Great being out in our hometown. I saw young & old friends that were soccer referees. Scouters. Vendors. School teachers. And, of course, customers. Great weekend!

The Food

  • Best Meal: Saturday dinner at Pho Shure. S5, hold the squid, please. Delightful. Parting shot: the host told me to have a wonder-pho day. Good meal, served with humor.
  • Worst Meal: We ate from the food trucks for lunches this weekend, and Saturday was a teriyaki bowl that was both overpriced and unsatisfying. Sunday’s Polish sausage was very good, thankfully.

The Facts

  • Total miles driven: 18
  • Booth cost: $525
  • Food cost: $105
  • Travel cost: $9
  • Total sales: $2,686
  • Net Revenue (does not include product cost): $2,047
  • # of people we met during the event from the producer: 3
  • Visits in our booth by a promoter’s representative: several
  • Saturday alarm: 5:30a
  • Sunday alarm: Nope. Went to bed early (and tired), so I woke up early (but refreshed).
  • # transactions: 69
  • # soap & lotion vendors: There was one other soaper, and am essential oil person, I think. A few “soap and body products” people, but no one does soap like Mrs M does soap. IMHO.
  • # woodworking vendors: Only three that I found this year, and all do very different things. 2 are SCV artists that are well known to me. Good guys; one’s a scroll saw artist and the other does a lot of turning and makes home decor. The 3rd woodworker makes adjustable patio furniture out of redwood that’s really fantastic. All of them were in my booth chatting, and vice versa. Comradery is a good thing.
  • Edge grain vs. end grain: 23:1
  • Returning next year? Yup.

Boards sold: 24

4x Cutting Boards

4x Cheese Boards

4x Hearts

2x Lazy Susans

2x Coasters

1x Wine Bottle Coaster

1x Large Cutting Board

1x Clipboard

1x Chess Board

1x Magic Bottle Opener

1x Small Sous Chef Board

1x Large Sous Chef Board

1x Custom Order

More

KHTS Home & Garden Show, 2017

KHTS Home & Garden Show, 2016

KHTS Home & Garden Show, 2015 (for a good dose of humility!)

The Board Chronicles: Vintage Days 2018   2 comments

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

I don’t know what I was thinking.

When I put together the calendar for this year – consulting with Mrs M, of course – I scheduled 3 events in Fresno in 8 weeks.

That’s a lot of Fresno.

However, the first event proved to be my best solo event ever, and the 2nd event proved to be … wet. Can’t win them all.

We’ve been told by people for years that we should do Vintage Days: “It’s perfect for you!” Finally, the stars aligned and it’s time to see what all the buzz is about.

This event is the largest special event put on each year by Fresno State University: it’s a community outreach event for them, done right. Free music. Beer garden. Fun for the kids. Vendors with – only – handmade goods. They invite thousands to come onto the campus and see what they’re about.

They even invited us.

New Ideas

  • I drove up on Thursday to set up Thursday afternoon. Mrs M followed after work: she didn’t want to drive up with me. Or her “job” was important. Or something. In any event, I drove up and set up the basic booth on Thursday, and then we went to the event early Friday to set up the product displays.
  • The event is on grass! I set up the booth on luxurious green grass.
  • We again stayed at an AirBNB for this event. This time, we were in a townhome. The cost is not less than a motel, really, but it is private and you have access to a full kitchen, so we did not eat out. That’s where the saving were: eating leftovers & frozen stuff from home.

Observations

  • Load in was about as easy as it could be. I drove to my booth on wide sidewalks, and unloaded. I only had to carry the stuff about 30′. Lovely.
  • You don’t choose your neighbors at events, and I wasn’t happy with mine.
  • No, I’m not talking about Mrs M. I did choose her, a long time ago (though not as a neighbor, come to think of it).
  • This event is exclusively for handmade goods, and the artist is to be in residence. My back door neighbor, though, was a reseller of very artfully made intarsia wall art & veneer-top tables. They are really very pretty … but he is not the artist, and the company that makes them (or, perhaps, imports them?) is famous in the art show business for reselling their work. I’m offended by lying liars getting into shows they don’t belong in.
  • Thankfully, my neighbor seemed to be the exception. I saw one other booth that had too much buy & sell merchandise for my taste (including a big display of sports team key fobs), but all of the other vendors at this show I looked at seemed genuine. Love that.
  • Love the vibe of this show. Love being in a handmade show.
  • The Lady said she came to Vintage Days to buy 2 things: a large cutting board, and a toe ring. I could help her with one of them.
  • Best t-shirt of the weekend:
    • Haikus are easy
    • Sometimes they do not make sense
    • Refrigerator
  • What is it with Fresno? When I came to the Home & Garden Show in March, I sold 6 chess boards. Way, way beyond expectations! This time, I sold zero chess boards … and sold out of coaster sets. Go figure.
  • Requests were for Magic Knife Holders (hmmmm), an expandable board for over a sink (nope), a “breakfast in bed tray” (nope), a magnifying glass (sorry, not a turner!), a mah jong board (nope), and many requests for a backgammon board (nope).
  • We had big hopes for this show … and we didn’t quite get there. I did some checking though, and this show is actually the best show we’ve ever had in April! Funny how everything else in April has been an underachiever. This show is definitely on the calendar for 2019.

The Food

  • Best Meal: Mrs M cooked breakfast on Sunday. Always a treat.
  • Worst Meal: We ordered pizza from a Fresno pizza chain called Me & Eds, and that was a mistake. Not my style.

The Facts

  • Total miles driven: 937
  • Booth cost: $565 (which includes $50 discount for a first-time vendor, as well as a $30 overnight parking fee for the trailer)
  • Food cost: $21
  • Travel cost: $815
  • Total sales: $2,020
  • Net Revenue (does not include product cost): $619
  • # of people we met during the event from the producer: 1
  • Visits in our booth by a promoter’s representative: several
  • Saturday alarm: Nope
  • Sunday alarm: Nope
  • # transactions: 103
  • # soap & lotion vendors: There were several. No one does soap like Mrs M, IMHO, but there were many alternatives.
  • # woodworking vendors: Again, several. Noteworthy was a box maker that did very nice work.
  • Edge grain vs. end grain: 31:1
  • Returning next year? Absolutely

Boards sold: 32

23x Coasters

1x Magic Bottle Opener

1x Large Cutting Board

1x Cutting Board

1x Cheese & Cracker Server

1x Bread Board

1x Serving Tray

1x Trivet

1x Cheese Board

1x Cribbage Board

The Board Chronicles: Big Hat Days 2018   3 comments

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

April is a big month for our family: 2 birthdays for the granddaughters are in April. That means events take 2nd place to them.

As they should.

We did Big Hat Days when we were babies, way back in 2015. We had a single booth and no clue. At the time, that event was our Best. Event. Ever. It wore that crown proudly for all of 7 days, until it was surpassed by our first time at the California Poppy Festival – another April event that we don’t get to do very often.

This year, we carefully planned with the other Mrs Mowry, and decided to do Big Hat Days on the weekend between the 2 girls’ birthdays.

When a birthday party eventually got scheduled.

I’m not bitter. But I was in Fresno to try and recreate our early success.

New Ideas

  • The most different thing about this event was that the Lady & I obsessed over checking the weather. We were both checking the weather multiple times a day leading up to our trek north. Rain was forecast for Friday & Saturday. It was pretty clear we were in for it.

Observations

  • Event # 2 of 10 of the 4th Annual Spring Fling.
  • Our 6th event of the year … and 5 of those have been wet. I’m done with rain. Please.
  • This large vendor event (500 vendors!) takes place on a main street in “Old Downtown Clovis.” It’s full of what we, in a nice moment, call buy & sell vendors that are re-selling imported items for a few dollars. In the vernacular, we call it Chinese S***.
  • It is. When an event gets to where almost every booth seems like it’s offering imported goods for less than $10, then the event is probably not a good one for us. On the other hand, there is SO much traffic at this event (30,000+ I am sure), you’d think success would be there, even for vendors of handmade luxury items.
  • And then rain happened.
  • Load-in was at 5:30am. We just about got both canopies up when the rain started. I was wet until the rain stopped 7 hours later.
  • Wet & miserable.
  • We bought a new canopy to replace them one crushed by the Flying Dry Soup Canopy, but we decided to use the old top to see if we could get some use out of it. We could … and learned the difference between waterproof and water resistant. Both canopy tops are about 7 months old, and they did repel water. Unfortunately, there was enough falling from the sky that the fabric saturated and we had drips just about everywhere.
  • As we were setting up, I looked across the street to the vendor setting up his booth of wind spinners – made in China, naturally. He had a canopy of sorts, but all of his product was getting wet. He didn’t care. Made me think I was in the wrong business. Thankfully, sanity returned quickly.
  • There was really nothing to do but close the walls in a bit, move everything away from the walls as much as possible and just endure. Mrs M’s front corner, with the samples, was soaked. My back table with my biggest boards was soaked, too. Good thing I put rubber feet on them; they were up away from the table cloths.
  • We were on a city street, remember, so water ran from the crown down to the side of the street all day long. Everything on the ground was wet – all of the tablecloths were wicking up moisture. It. Was. Wet. Thankfully, we could set up away from the gutter.
  • Mrs M didn’t put out ZooSoapia because of the, uh, advanced humidity. I cut down on my display, too. In the end, I have a few boards that want to be resurfaced (really not a big thing), and Mrs M will have to launder all of the table cloths. But, honestly, we endured.
  • First sale of the event was from a guy I met at the Home & Garden Show a month ago; he came looking for me to buy his cutting board. In the rain.
  • There was still business to be had, thankfully, and even in the rain there were customers walking down the street eating ice cream. But, of course, the day was impacted by the rain and many, many people stayed home. We were far below our expectations. Far below our results from 2015.
  • Sometimes, it rains.
  • The rain stopped about 1p, and the crowd did grow until the end of the day. Sunday, the forecast was for clouds – but no rain – and we hoped for much bigger results.
  • Nope. We ended the event lower than we did in 2015. When we were babies in a single booth. This year, as drenched veterans in a double booth (twice as expensive) with some pride in our accomplishments, we were quite disappointed in the event. But, there’s nothing we can do about the rain, so all we can do is pack up, drive south … and prepare for our next event, which just happens to be in 2 weeks, right back in Fresno.
  • Sold the chaos board recently chronicled as the 300th Cutting Board, 2nd Time ‘Round. It sold on the 2nd day I showed it, and it had already been touched by oh so many people that walked by and had to feel it. Thank goodness I have a 4 more boards with a similar design on the way….
  • Requests were for an ocean-themed cutting board (you know, like a starfish. HUH?), a grill cleaner (that’s a first), knife blocks (2x, but no) and a backgammon set (nope).

The Food

  • Best Meal: We stayed in an AirBnB cottage behind the owner’s home that was really quite lovely. Mrs M planned our meals so we could eat in and save money, thankfully. Meals came from the fridge & freezer, so you ask me to choose between Velda’s Chicken Piccata (leftovers) and Velda’s Spaghetti (from the freezer). Not going to happen. Both were excellent, as always.
  • Worst Meal: It’s sacrilege, I know, but lunch on the road at the Arvin Black Bear Diner was not satisfying. Too much steam table, not enough comfort food. Should’ve had the omelette.

The Facts

  • Total miles driven: 412
  • Booth cost: $750
  • Food cost: $76 (we don’t count food brought from home)
  • Travel cost: $414
  • Total sales: $1,561
  • Net Revenue (does not include product cost): $321
  • # of people we met during the event from the producer: none
  • Visits in our booth by a promoter’s representative: none
  • Saturday alarm: 4:15a
  • Sunday alarm: 6a
  • # transactions: Not nearly enough.
  • # soap & lotion vendors: No clue.
  • # woodworking vendors: No clue.
  • Edge grain vs. end grain: 17:1
  • Returning next year? Maybe

Boards sold: 18

Coasters: 4

Trivets: 4

Magic Bottle Openers: 3

Cutting Boards: 2

Small Board: 1

Lazy Susan: 1

CNC Engraved Board: 1

Custom Order: 1

Soap Deck: 1

The Board Chronicles: Champagne on Main 2018   2 comments

 

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

The 4th Annual Spring Fling is upon us … so it’s time to break some rules.

Apparently.

Last year, I found the event to be underwhelming, and I put it on my “don’t do it” list for this year.

And then I broke the rule.

After all, it fit on the calendar. There wasn’t an attractive alternative … and I remembered that many seasoned vendors last year said it was well below average for them. So, maybe there’s an upside?

Let’s see.

New Ideas

  • A solo, one-day event means I fit everything I can into the Jeep, and that’s what goes to the event. I left many things at home … like the keys to the hitch carrier. Ooops.
  • Also left at home were engraved pieces, the Word Blocks, chess pieces, cheese knives and most of my cutting board inventory. I had 5 pieces in back stock below the table. Roomy, it was.
  • I broke another rule: I had no demo of bottle opening and cap catching to propel MBO sales. No crate to put the MBOs in. I did grab some bottle caps to stick on a few of the display MBOs to show their magic … but that was it. Maybe less is more. Maybe.

Observations

  • Event # 1 of 10 in the 4th Annual Spring Fling.
  • Nice to have an event with no rain in the forecast. This is our 5th event of the year, and the first one without rain!
  • Mrs M packed the table cloths for me, but she shorted me a couple. I needed a tablecloth for another 6′ table, not a 4′ … so my back table was sort of partially covered by a too-short cloth. Also, I needed a covering for my container stack that’s used as a platform to wrap boards on. I borrowed a cloth from our good friend Delinda of Sweet Spot Home Decor, and all was well.
  • I arrived at 7:30a, and was setting up by 8a. I was ready to go at 9a … and immediately had people in the booth. The event was “scheduled” to start at 11a, but when you’re on Main Street and it’s open to the public, you’re open when they wander by.
  • My first sale was at 10a … the only Cheese & Cracker Server, AKA Large Surfboard, that I brought. Perhaps I should have found room for more.
  • I get annoyed when people look at my work and talk about how I must use scrap lumber. I do NOT use scraps when I do what I do. Every board is hand selected by me for the piece it goes in. Every time. Scraps are what I recycle, or put in the pizza oven stack to burn.
  • I don’t use scrap in my cutting boards & serving pieces & such.
  • Annoyed, I am.
  • Met another fan of this blog at the event. That’s getting to be a regular occasion … and that’s a good thing!
  • I identified 5 kinds of people that were walking Main Street during the event:
    • People going to the Farmer’s Market, who walked by the booth going to & fro. Produce buyers seem like a good target audience for me, but people that go to Farmer’s Market don’t generally impulse buy a handmade cutting board … in my experience. Today, a few stopped in the booth, but they did not buy from me.
    • Easter Egg Hunters … there was an egg hunt nearby, apparently. Young families are not a particularly good target audience for me, and with kids & baskets in tow, not one stopped in my booth.
    • Dog walkers were on the street throughout the event … not one came into the booth.
    • Restaurant goers and other people on Main Street for reasons having nothing to do with the event were in my booth throughout the day, and they were my primary source of sales.
    • Champagne Drinkers are the reason for the event, on its surface, but they were not the main source of booth traffic all day. The event was officially on 11a – 6:30p, but the drinking was only 3p – 6p. On this day, not one person holding a sampling glass was in my booth. I’m not saying the Champagne Drinkers were not buyers, but they were Secret Shoppers if they were.
  • If your event is not the primary reason that buyers are coming to your booth, then I think there’s a problem with the event. Random traffic & walk-up business is appreciated, of course – but it is not predictable nor repeatable. I do not think it’s a reliable source of business, ever: I am there for the audience of the event that I paid my money to.
  • And on this day, it wasn’t worth it. I heard that same story from other vendors up and down the street. This event is too expensive for the results generated.

The Food

  • Best Meal: Leftovers for dinner – meatloaf. Yum.
  • Worst Meal: In the spirit of the day, I broke a rule and had Jack in the Box for breakfast. Mistake. Again.

The Facts

  • Total miles driven: 103
  • Booth cost: $225
  • Food cost: $0
  • Travel cost: $54
  • Total sales: $567
  • Net Revenue (does not include product cost): $288
  • # of people we met during the event from the producer: 1
  • Visits in our booth by a promoter’s representative: 2
  • Saturday alarm: 5:45a
  • # transactions: 10
  • # soap & lotion vendors: No clue
  • # woodworking vendors: No clue, though I did see a wine barrel products guy.
  • Edge grain vs. end grain: 14:0
  • Returning next year? Nope.

Boards sold: 14

5x Coasters

3x Magic Bottle Openers

2x Cheese Boards

1x Cheese & Cracker Server

1x Lazy Susan

1x Medium Surfboard

1x Small Board

The Board Chronicles: Dealing With An Insurance Claim   4 comments

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

In Velda’s mind, here’s what almost happened.

Velda was not harmed in the making of this photo.

Now, I’m don’t think she’s the Wicked Witch of the West, at least on a good day, but the truth is her booth was crushed by the Flying Dry Soup Canopy. This is the story of what happened after we picked up the pieces, left stormy Arizona and sought compensation from the company that owned that wind-blown destroyer.

Need to know what happened to cause this problem? Read that story in Wind. Blows. A Special Edition Of The Board Chronicles. Go ahead, I’ll wait.

First things first: I took pictures. I took pictures from each corner of Mrs M’s booth so I prove that we had been squashed by the Flying Dry Soup Canopy. I thought I took pictures of everything, but I really didn’t. I got everything I needed, fortunately, but wish I would have doubled the number of shots to get more close-ups. I didn’t have a good shot of the middle legs of the upside down canopy destroyer, for example. I had a long shot, but not one with as much detail as I would have liked.

Photos in hand, and once the shock wore off a bit, we proceeded to cooperatively disassemble the Flying Dry Soup Canopy … it was toast. Once it was off of Mrs M’s booth, we could see what had happened to her booth. Her canopy was also done for, of course, so we lifted it over her display and folded it up crushed it together so I could cart if off to the dumpster, as I was directed when I sought out event staff to ask what I should do.

Event staff, by the way, did not visit our booth and did not volunteer any direction as to what should happen or who should do what. We were on our own. Totally on our own.

I did salvage the canopy’s fabric top and walls. They all appeared to be somewhat soiled, but not ripped. I continued to take photos, documenting all of the damaged product, the damaged display pieces, the product on the ground, the broken signs … anything I could think of that showed damage, I took pictures of.

Anything.

I didn’t ask permission, I just took pictures. I thought they would come in handy.

They did.

We then proceeded with our day and completed the event. Once home, I got to work repairing Mrs M’s display, replacing broken pieces and missing hardware. Mrs M got to work replacing her product that was damaged, but all damaged product was held in case we needed more than photographic evidence taken at the event to prove the amount of damages we incurred.

Mrs M’s repaired booth, good as new.

Once we recovered, I reached out to the insurance agent with the contact information I was given on that fateful day in Arizona at Winterfest, in Lake Havasu City.

“I’m sorry, that agent doesn’t work here anymore.”

The Claim

However, the lead agent did come on the line and gave me an email address. I then sent them this letter, copying the client:

Thank you for your time on the phone today.

As we discussed, Mrs M’s Handmade was a vendor at the recent Lake Havasu City Winterfest. At that event, a windstorm on Saturday night lifted the canopy of your client, [Company Name/Client Name]. That canopy came down on top of our canopy, crushing it and damaging our products and display pieces underneath.

Amazingly, most of our products were undamaged. There were some broken display pieces. One display crate crashed and most of the products inside were destroyed (109 small lotion bars). Other product losses were nominal. The canopy, unfortunately, was a total loss. The main wooden display was somewhat damaged, and it had to have broken pieces and hardware replaced.

To figure the loss of business profits for this Sunday, I averaged the actual sales for our last 5 outdoor events, and figured the lost net profit from that.

Any questions? Please call me at the numbers below.

I enclosed an itemization of our damaged items, which included actual cost estimates:

  • 1, Undercover Canopy, commercial weight
  • 109, Small Lotion Bars, Replacement Cost
  • 8, Lotions, Replacement Cost
  • 1, Beard Oil, Replacement Cost
  • 1, Body Polish, Replacement Cost
  • 1, Loss of Business Profits, Sunday
  • 1, Bowl, Display Piece
  • 1, Picture Frame, Display Piece
  • 1, Repair of Display, 4 hours

Those are actual losses; I didn’t inflate any item. It doesn’t matter what others might do; I have to live with me. I played this totally above board. Just like life.

Also attached to the email were these photos:

The Denial

After 2 weeks, I got a response from a claims agent, who denied the claim. No idea if this was an automatic thing (as we all fear insurance companies that just deny every claim). Here’s the letter:

Dear Mr Mowry:

[Insurance company name] has been notified of your attempt to file a claim under our insured’s Commercial General Liability policy. After a thorough review of the evidence, documentation and evidence submitted, our findings indicate that our insured is not legally liable for the damages caused to your unit.

The loss concerned a wind storm which occurred late at night on the above-listed date. This wind event caused widespread damage to several vendor tents at the Lake Havasu City Winterfest trade show, including that of the insured. It has been reported that our insured’s tent blew over during this wind event, causing damage to your tent, your product, and affecting your ability to conduct business on the following day.

In review of the weather report for that particular day, it appears that these gusts of wind were in excess of forty miles per hour. Our insured reported to us that they had used – as they always do – five individual thirty-five pound weights hanging from their tent in order to secure it from such wind events that could occur overnight at the event. They also reported that his has seemed to work ever since they started their business.

It is our opinion that it is reasonable to expect that the weight they used, which totals 175 pounds, should be sufficient to hold down a ten-by-ten tent during a normal wind event. The wind event which occurred is considered an “act of God”. It is our opinion that our insured took all reasonable steps to protect against normal wind events, but it is not reasonable for them to expect that an act of God such as  this could occur. After reviewing the information available on this loss, we do not find that our insured was negligence (sic) in the cause of your loss. Therefore, we are denying liability for your damages.

In the state of Arizona, negligence must be proven by some breach of a duty of care. The results of our investigation show that there was no such breach. Therefore, we are denying your claim for property damage.

If you have any questions regarding this decision, please contact the undersigned.

The Refutation

I had questions. You bet I had questions.

Needless to say, I was a bit ticked. I took a deep breath, and that night, I responded to the claims agent’s letter. I sent the email to the claims agent that night, this time copying both their client and the original agent.

If there was any pressure that could be brought to bear from those quarters, I wanted it. I had no incentive to just follow the claims agent’s direction and only communicate with them.

Here is what I wrote:

Thank you for your response of March 8, just received today by me. You have several errors of fact in your letter that require your attention.

  1. I understand that your insured is surprised that their actions directly resulted in the destruction of our canopy and booth. However, their direct actions resulted in that damage, so they are liable. An act of God may have made the wind blow, but it was your client’s negligence that resulted in the destruction of my property. Absent your client’s negligence, we would not be having this conversation.
  2. Your contention that your client had 5 weights each weighing 35 pounds on their 10×10 canopy fails on many points, as follows:
    • They did not have a single 10×10 canopy. Rather, they had two (2) canopies that were bungeed together at the roof line. Those 2 canopies did not have 4 legs. They had 8 legs, as is clearly visible in the photographs that I submitted to your company.
    • Their weights were not found to weigh 35 pounds. I have made very similar “do it yourself” weights using PVC pipe and concrete, and I can assure you that their weights did not weigh 35 pounds each.
    • My wife lifted one of those supposed 35 pound weights with one arthritic finger.
    • I have another witness who will testify that those weights were definitely not 35 pounds each.
  3. Even if the weights did weigh a total of 175 pounds – which is a supposition that I reject – then that weight is STILL not adequate per the rules of the event. In fact, Winterfest requires each canopy to have fifty (50) pounds of weight on each corner of each canopy. Your client, therefore, should have had 400 pounds of weight on their two canopies, not the 175 that you claim.
  4. Further, the rules from Winterfest are clear that there should be 50 pounds of weight on each corner of each canopy. By your admission in the letter of March 8, your client did not weight all corners of their canopies with the required fifty (50) pounds.
  5. Further, your client weighted the four (4) outside corners, and then put one weight (not the two required to have one on each leg) in the center back. They did not weight the center front of their canopies at all, which happened to be facing the direction from which the wind blew. Therefore, their canopies were not weighted on two (2) legs in the most vulnerable section of their canopies.

It is my desire to resolve the situation amicably. However, if you persist in your insistence that your client is not liable for their canopies destroying my booth, then I will have no choice but to seek justice in the legal system. As you know, your costs will go up precipitously at that point.

Perhaps your client did not share with you that they did not follow the rules of Winterfest. Perhaps you have not personally evaluated each of the weights that your client claims to weigh 35 pounds. I offer you the opportunity to satisfy my original cost estimate, and deliver me a check in 14 days (March 26). If you choose to ignore that deadline or reject this claim outright, then the next conversation you will have will be with my legal counsel.

My original claim is attached for your convenience. We have since found additional damage caused by your client’s negligence, by the way, which is not included. Settle now, and the price will not go up.

Sincerely,

The Victory

The agent was back to me within 24 hours,

Thank you for your detailed description of the events as you understand them.  It was not brought to my attention that the event had specific rules for vendors to follow with regards to their operations.  Could you please forward a copy of these rules for my review, since you allege that our insureds were in violation of such rules?

Additionally, if there is more damage than simply to that which you listed in the document you forwarded, then we would ask that you provide information regarding such damage so that we may include it with your claim.

You bet I could forward the rules, sent within the hour:

The rules for Winterfest vendors are attached. These were a part of the standard event application that was signed by all vendors. The relevant information on booth weights is on page 2, under “Requirements:”

All vendors must have weights for any canopies in use. All four corners must have weights of at least 50 lbs. attached.

We agreed to the settlement that day.

Thank you for forwarding this.  It would appear, based on the rules all vendors are bound to for this event, that our insured did not, by their statement, take the necessary precautionary steps to secure their tent.

He invited me to submit the additional damages as well, which I did.

The check was received one week later, a week before my deadline.

I am no insurance expert; I did not consult legal counsel.

But, I won.

Morals of the story:

  1. Take lots of pictures
  2. Carefully document exactly what happened
  3. Know the event rules, and keep them on file. You never know when you might need to quote them!

The Board Chronicles: Almond Blossom Festival 2018   Leave a comment

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

The Almond Blossom Festival in nearby Quartz Hill has become one of our traditional first quarter events: this will be our 4th year doing this event. Sales have never been spectacular, but it’s close, it’s easy, and we spend the weekend with the Granddaughters. What’s not to like?

Well, I have a few answers to that question, as you shall see. But we were committed, and we were off to the 69th Annual Almond Blossom Festival!

New Ideas

  • The forecast was very clear: rain throughout Saturday, with more rain Saturday night. We opted for our best weather protection, and put up the big Trimline canopy. It takes more time to put up, but it is dry inside.
  • I now have an array of cheese knives (one individual knife and 4 different sets are available) I can offer to people wanting a “complete” cheese & cracker gift set. I also have chess & checker pieces for those that want a “complete” game set.

Observations

  • This event has a problem with communication. They have no social media presence, and don’t provide any tools for vendors to promote the event for them. Emails sent to the venders vendors had grammatical errors, factual errors, and were just plain annoying to wade through. They’re trying … but with the long legacy of this event, they should have the details right by now.
  • They should know how to use spell check, too.
  • Can you tell I’m annoyed?
  • Two years ago, our booth cost was 1/3 less. They’ve taken a 33% price increase in 2 years. Wanna bet my sales don’t go up that much?
  • I arrived at 11am to set up, only to be told that I had not understood the instructions. Well, I was actually told that they were sorry that their English wasn’t correct. I had to go away because some RV might show up to be parked in the next hour, so they weren’t letting anyone else in until the 12noon start time they had tried to announce.
  • This event does have many youth volunteers that are eager to help you. Unfortunately, they were not available when I most needed them, since they were pulled off to do duties for the event itself. And, as supervision waned, the attention of the youth wandered as well. Still, I appreciate the effort to provide youth volunteers.
  • The weather heavily impacted vendor participation. Many vendors were NCNS: No Call, No Show. That resulted in the aisles being very spotty due to all of the empty spaces. That made the event much less than it might have been had the positions been tight.
  • Another stalker reader of this blog found us on Saturday, and we had a great conversation with Catherine about going a-vendoring with her horseshoe art. Always nice to meet people that already know us because of The Board Chronicles.
  • Philosophy that was shared with me: “I always tell my kids to do what you love. If you like selling a bucket of rocks, then do that. Someone will be looking for that!” And, indeed, that is true.
  • My neighbor was hawking a solar company, and he was standing in his booth and saying “How’s your electric bill?” to every person that passed his booth to engage them in conversation. Every person. Most people just kept walking, but if they acknowledged him, he kept talking to them as they walked past my booth.
  • One lady reached Mrs M’s booth, and then turned and said to us, “I hate solar people. I hate’m.”
  • As a vendor, those kinds of aggressive sales techniques truly lower the quality of the event. The promoters take the booth fees … and vendors like us have to endure potential but lost customers running down the aisles to escape the obnoxious sales pitches.
  • My favorite events are all handmade. Events that mix in some buy & sell vendors can be fine – especially if they keep handmade vendors in a dedicated section – but if there are “professional” hawkers in the mix, then the quality of the shopping experience deteriorates rapidly. IMHO.
  • It started raining on Saturday in mid-afternoon, and didn’t stop. It rained all night, and was still misty/wet in the morning until about 10am.
  • Sunday morning, we were hit by the trifecta: 1) bad weather, 2) Sundays are for church, and 3) it was the day to jump ahead for Daylight Savings Time, so everyone lost an hour’s sleep. No one was at the event at 10am … including many of the vendors. I read most of a book on Sunday. Everything finally got going at about 1:30pm.
  • The Trimline canopy generated a lot of comment from other vendors … one thought it was a car port that I re-purposed as a vendor canopy.
  • Uh, no.
  • From one of Mrs M’s customers: “When you hang out with drag queens, you learn a lot of tricks.”
  • Uh, OK.
  • A lady came by and wanted to talk about the use of a wooden board. She had been told by one of her bosses to never wash a wooden board: only apply mineral oil to it. WOW. That is such incredibly bad advice. OF COURSE you should wash your cutting board! After every use, in fact! For complete instructions on how to care for your cutting board, go here. For a summary of cutting board research done at UC Davis & the University of Wisconsin that shows why wooden cutting boards are the most recommended – by science! – then go here.
  • A guy walked by the booth, and thanked us for being at the event. “You’re classing up the place,” he said. He went on to suggest that he’d once seen a guy making wooden ties, and that perhaps I should make some. He’d take me to the prom if I was wearing a wooden tie, he said. I declined the offer to go to the prom with him – to the relief of everyone present, I expect.
  • In the end, this event was weather-impacted so you should not draw firm conclusions from this one event. However, we’ve done this event 4 times, and 2 of those had heavy weather impacts (2016 was even worse!). 2017 had better weather, but sales were still disappointing. It’s clear after 4 years that this is a convenient but annoying local event that’s significantly below average for us. Time to move on.

The Food

  • Best Meals: Dinners with the Kids & Granddaughters.
  • Worst Meal: We decided to eat lunches at the event … Fair Food, as we call it. Both of them were overpriced and not that good. But, they were easy.

The Facts

  • Total miles driven: 152
  • Booth cost: $365
  • Food cost: $252
  • Travel cost: $79
  • Total sales: $1,078
  • Net Revenue (does not include product cost): $382
  • # of people we met during the event from the producer: none
  • Visits in our booth by a promoter’s representative: nope
  • Saturday alarm: 5:15a
  • Sunday alarm: 6:45a
  • # transactions: not nearly enough
  • # soap & lotion vendors: There was one other, who is also a member of the Handcrafted Soap & Cosmetics Guild! I looked her up on the member directory, and then reviewed all of the listings for California. I found that Mrs M is one of only 15 certified soapmakers by the HSCG in the state of California.
  • # woodworking vendors: Just me.
  • Edge grain vs. end grain: 8:0
  • Returning next year? Nope. We’re done.

Boards sold: 8x

2x Custom Orders

2x Cheese Board

1x Small Board

1x Clipboard

1x Chess Board

1x Cutting Board

The Board Chronicles: Fresno Home & Garden Show 2018   Leave a comment

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

After 2 very uninspiring events, I’m hoping that the trek to Fresno will be a change in fortune.

Well, I’m a vendor. “Fortune” had better not be my goal.

But I digress.

We scheduled this event based on my success last year as a solo act. Read about 2017, here. This year, we initially planned for both of us to go, but Mrs M opted to stay home and make soaps & lotion while I went to the Home & Garden Show … that she doesn’t really believe is a good place for her, anyway.

So be it.

It’s the 32nd Annual Fresno Home & Garden Show. Last year, this was my Best. Solo. Event. Ever. I did it in a single booth, and I spent a bachelor’s weekend in Fresno.

That was high living, so you bet I’m returning for another round of fun.

New Ideas

  • I had a trailer, I had a double booth, and I had no canopy. I didn’t exactly travel light, but not having a canopy or 2 in the trailer – and no canopy weights! – is most unusual!
  • I took my largest-ever inventory of products to this event. 317 pieces were on display.
  • We booked the event this year as a double booth, and then opted for me to take it solo. This exhibits unprecedented flexibility on my part. Big booth? No problem. No Mrs M? No problem. Fresno? No problem.

Observations

  • I drove through rain about 60 miles south of Fresno, and I felt it following me. Rain was forecast for the first 2 days of this 3 day event. My booth is indoors, but so much of the show is not, I wondered if people would turn out in the rain. Only time will tell if I will match last year’s success.
  • Everything I said about set up last year is still true. This is a large complex, signage is minimal to non-existent, and you just have to feel your way. Luckily, my booth is in the same building as last year, and I drove right to it.
  • Well, sort of. Due to congestion, I had to have a 40 yard load in with the rolling carts. That’s not a big deal, but somewhat annoying when the load in is made more difficult by people just parking their cars wherever – and leaving them for their own convenience after they’re unloaded – with no concern for other vendors. You get a few entitled jerks, and everyone else suffers.
  • I suffered.
  • On Friday, we had rain. As predicted. Showers came every 2 or 3 hours, and the temperature was in the low 50s. My building was dry … but unheated. I just sat there and got cold. And bored. And when I’m bored, I get colder. It was a miserable day. Today sales on Friday = $80. Last year, sales were several times that. Friday was awful.
  • I went walk-about Saturday morning before opening, and looked at about 75% of the displays at the event. I found three (3!) different booths selling bottle openers with magnetic capability. Two booths were selling (IMHO) ugly rustic versions; one was selling something similar (but not as magical) as the ones that I sell. Still, this was the first time EVER that I have seen other woodworkers selling wanna-be MBOs.
  • He said he was a woodworker. “I mostly cut up old furniture and use the wood. We don’t have any furniture in the house anymore.”
  • Best t-shirt slogan of the weekend: “Rhinos are just chubby unicorns.”
  • I was walking behind a couple of women as they turned the corner in front of my booth.
    • Lady 1: Wow.
    • Lady 2: Someone has fun.
    • Lady 1: Beautiful.
    • Lady 2: Some people hang these.

How can I not smile?

  • Saturday had better weather, though it was still wet. Not as cold, fortunately (there’s that word again), so the day was much more pleasant. Sales, though were down from last year. Significantly down. As the day wore on, I was down 40%.
  • But, to use a baseball analogy (it’s Spring Training!), you play all 9 innings. In the last hour  of Saturday, a 3 generation Sikh family (the patriarch had such a wonderful beard!) came into the booth and bought 2 chess sets and 2 Lazy Susans. That transaction, the largest of the weekend, put me ahead of prior year at the end of Saturday … even though it was raining. Sunday, though, will tell the tale: that was the biggest sales day last year.
  • Sunday was a clear day. Blue skies, but still a bit crisp in the wind. Can I top last year’s best day of the event?
  • I do hate friends that turn to a shopper and say, “You don’t want to buy that.” I just want to scream “GET OUT OF MY BOOTH.”
  • But, I don’t.
  • Why is it that, now that I have chess boards, people will look at them, turn to me, and say, “Are these cutting boards?” Can I not ever WIN?
  • When a legacy customer walks into the booth, shops for several minutes, and then says to me, “I’ll just buy one today!” … well, OK, that’s a win.
  • Requests were for a mahjong board, a bread board, a pistachio board, a counter top, a cheese slicer (coming!) and a beef jerky board.
  • Sales were slow into the mid afternoon on Sunday, unfortunately. I sold 10 items, but all were priced at $50 or below, so I was down significantly from last year’s best day. Thankfully, I play all 9 innings.
  • The last sale of the day was my last Chess Board. I sold 6 Chess Boards at this event, and 5 of them sold with a new offering that’s not handmade by me: sets of imported chess pieces from India. So, again, I’m out of chess boards. This last batch of 10 that took me too many months to make only lasted for 6 events … and I sold most of them with chess pieces. At a Home & Garden Show. Go figure.
  • Again on Sunday, the tale was told in the final hour of the event. I had 3 nice sales that totaled over $400, and that is what made this event, again:

Best. Solo. Event. Ever.

  • The double booth at this event helped me sell 13 different items on display. I need more real estate, but do we really want to do a triple booth when I share with Mrs M?

The Food

  • Best Meal: BJs Brewhouse was just down the street from my hotel, and I had their wonderfully cold wedge salad and then the Parmesan Crusted Chicken. This was a good meal.
  • Honorable Mention: I found DiCicco’s Family Italian Restaurant a mile further down the road, and that was a great way to unwind after a difficult day a-vendoring. Highly recommended!
  • Worst Meal: The “free” breakfast at the Best Western on Friday. Paper-thin bacon with scrambled eggs. The curiosity of the meal is that they buy bread that’s too big to fit into the toaster. What are they thinking?

The Facts

  • Total miles driven: 397
  • Booth cost: $1,000
  • Food cost: $103
  • Travel cost: $343
  • Total sales: $2,164
  • Net Revenue (does not include product cost): $512
  • # of people we met during the event from the producer: none
  • Visits in our booth by a promoter’s representative: 2. One lady asked me where leaks in the roof were, and another pair dropped off solicitations for their next 2 shows. No introductions. No personal contact.
  • Saturday alarm: Nope
  • Sunday alarm: Nope
  • # transactions: 25 spread over 25 hours.  However, 41% of total sales were done in the final hours on Saturday and Sunday.
  • # soap & lotion vendors: I didn’t see the entire show, but there were a couple in my building. Neither had the presentation that Mrs M did … well, that she might have had. Since she wasn’t there, she had nuttin’.
  • # woodworking vendors: There was another cutting board guy that I found; he had a small, artsy display. He offered nothing larger than a small board, by my definition.
  • Edge grain vs. end grain: 34:1
  • Returning next year? Yes.

Boards sold: 35

Coasters: 8

Chess Board: 6

Clipboards: 4

Trivets: 3

Heart-shaped Board: 3

Cheese & Cracker Servers: 2

Lazy Susans: 2

Cutting Board: 1

3D Carved Sign: 1

Cheese Board: 1

Magic Bottle Opener: 1

Word Block: 1

Custom Order: 1