Champagne on Main | MowryJournal.com

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

The 4th Annual Spring Fling is upon us … so it’s time to break some rules.

Apparently.

Last year, I found the event to be underwhelming, and I put it on my “don’t do it” list for this year.

And then I broke the rule.

After all, it fit on the calendar. There wasn’t an attractive alternative … and I remembered that many seasoned vendors last year said it was well below average for them. So, maybe there’s an upside?

Let’s see.

New Ideas

A solo, one-day event means I fit everything I can into the Jeep, and that’s what goes to the event. I left many things at home … like the keys to the hitch carrier. Ooops.
Also left at home were engraved pieces, the Word Blocks, chess pieces, cheese knives and most of my cutting board inventory. I had 5 pieces in back stock below the table. Roomy, it was.
I broke another rule: I had no demo of bottle opening and cap catching to propel MBO sales. No crate to put the MBOs in. I did grab some bottle caps to stick on a few of the display MBOs to show their magic … but that was it. Maybe less is more. Maybe.

Observations

Event # 1 of 10 in the 4th Annual Spring Fling.
Nice to have an event with no rain in the forecast. This is our 5th event of the year, and the first one without rain!
Mrs M packed the table cloths for me, but she shorted me a couple. I needed a tablecloth for another 6′ table, not a 4′ … so my back table was sort of partially covered by a too-short cloth. Also, I needed a covering for my container stack that’s used as a platform to wrap boards on. I borrowed a cloth from our good friend Delinda of Sweet Spot Home Decor, and all was well.
I arrived at 7:30a, and was setting up by 8a. I was ready to go at 9a … and immediately had people in the booth. The event was “scheduled” to start at 11a, but when you’re on Main Street and it’s open to the public, you’re open when they wander by.
My first sale was at 10a … the only Cheese & Cracker Server, AKA Large Surfboard, that I brought. Perhaps I should have found room for more.
I get annoyed when people look at my work and talk about how I must use scrap lumber. I do NOT use scraps when I do what I do. Every board is hand selected by me for the piece it goes in. Every time. Scraps are what I recycle, or put in the pizza oven stack to burn.
I don’t use scrap in my cutting boards & serving pieces & such.
Annoyed, I am.
Met another fan of this blog at the event. That’s getting to be a regular occasion … and that’s a good thing!
I identified 5 kinds of people that were walking Main Street during the event:
- People going to the Farmer’s Market, who walked by the booth going to & fro. Produce buyers seem like a good target audience for me, but people that go to Farmer’s Market don’t generally impulse buy a handmade cutting board … in my experience. Today, a few stopped in the booth, but they did not buy from me.
- Easter Egg Hunters … there was an egg hunt nearby, apparently. Young families are not a particularly good target audience for me, and with kids & baskets in tow, not one stopped in my booth.
- Dog walkers were on the street throughout the event … not one came into the booth.
- Restaurant goers and other people on Main Street for reasons having nothing to do with the event were in my booth throughout the day, and they were my primary source of sales.
- Champagne Drinkers are the reason for the event, on its surface, but they were not the main source of booth traffic all day. The event was officially on 11a – 6:30p, but the drinking was only 3p – 6p. On this day, not one person holding a sampling glass was in my booth. I’m not saying the Champagne Drinkers were not buyers, but they were Secret Shoppers if they were.
If your event is not the primary reason that buyers are coming to your booth, then I think there’s a problem with the event. Random traffic & walk-up business is appreciated, of course – but it is not predictable nor repeatable. I do not think it’s a reliable source of business, ever: I am there for the audience of the event that I paid my money to.
And on this day, it wasn’t worth it. I heard that same story from other vendors up and down the street. This event is too expensive for the results generated.

The Food

Best Meal: Leftovers for dinner – meatloaf. Yum.
Worst Meal: In the spirit of the day, I broke a rule and had Jack in the Box for breakfast. Mistake. Again.