The Board Chronicles: Big Hat Days 2018   3 comments

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

April is a big month for our family: 2 birthdays for the granddaughters are in April. That means events take 2nd place to them.

As they should.

We did Big Hat Days when we were babies, way back in 2015. We had a single booth and no clue. At the time, that event was our Best. Event. Ever. It wore that crown proudly for all of 7 days, until it was surpassed by our first time at the California Poppy Festival – another April event that we don’t get to do very often.

This year, we carefully planned with the other Mrs Mowry, and decided to do Big Hat Days on the weekend between the 2 girls’ birthdays.

When a birthday party eventually got scheduled.

I’m not bitter. But I was in Fresno to try and recreate our early success.

New Ideas

  • The most different thing about this event was that the Lady & I obsessed over checking the weather. We were both checking the weather multiple times a day leading up to our trek north. Rain was forecast for Friday & Saturday. It was pretty clear we were in for it.

Observations

  • Event # 2 of 10 of the 4th Annual Spring Fling.
  • Our 6th event of the year … and 5 of those have been wet. I’m done with rain. Please.
  • This large vendor event (500 vendors!) takes place on a main street in “Old Downtown Clovis.” It’s full of what we, in a nice moment, call buy & sell vendors that are re-selling imported items for a few dollars. In the vernacular, we call it Chinese S***.
  • It is. When an event gets to where almost every booth seems like it’s offering imported goods for less than $10, then the event is probably not a good one for us. On the other hand, there is SO much traffic at this event (30,000+ I am sure), you’d think success would be there, even for vendors of handmade luxury items.
  • And then rain happened.
  • Load-in was at 5:30am. We just about got both canopies up when the rain started. I was wet until the rain stopped 7 hours later.
  • Wet & miserable.
  • We bought a new canopy to replace them one crushed by the Flying Dry Soup Canopy, but we decided to use the old top to see if we could get some use out of it. We could … and learned the difference between waterproof and water resistant. Both canopy tops are about 7 months old, and they did repel water. Unfortunately, there was enough falling from the sky that the fabric saturated and we had drips just about everywhere.
  • As we were setting up, I looked across the street to the vendor setting up his booth of wind spinners – made in China, naturally. He had a canopy of sorts, but all of his product was getting wet. He didn’t care. Made me think I was in the wrong business. Thankfully, sanity returned quickly.
  • There was really nothing to do but close the walls in a bit, move everything away from the walls as much as possible and just endure. Mrs M’s front corner, with the samples, was soaked. My back table with my biggest boards was soaked, too. Good thing I put rubber feet on them; they were up away from the table cloths.
  • We were on a city street, remember, so water ran from the crown down to the side of the street all day long. Everything on the ground was wet – all of the tablecloths were wicking up moisture. It. Was. Wet. Thankfully, we could set up away from the gutter.
  • Mrs M didn’t put out ZooSoapia because of the, uh, advanced humidity. I cut down on my display, too. In the end, I have a few boards that want to be resurfaced (really not a big thing), and Mrs M will have to launder all of the table cloths. But, honestly, we endured.
  • First sale of the event was from a guy I met at the Home & Garden Show a month ago; he came looking for me to buy his cutting board. In the rain.
  • There was still business to be had, thankfully, and even in the rain there were customers walking down the street eating ice cream. But, of course, the day was impacted by the rain and many, many people stayed home. We were far below our expectations. Far below our results from 2015.
  • Sometimes, it rains.
  • The rain stopped about 1p, and the crowd did grow until the end of the day. Sunday, the forecast was for clouds – but no rain – and we hoped for much bigger results.
  • Nope. We ended the event lower than we did in 2015. When we were babies in a single booth. This year, as drenched veterans in a double booth (twice as expensive) with some pride in our accomplishments, we were quite disappointed in the event. But, there’s nothing we can do about the rain, so all we can do is pack up, drive south … and prepare for our next event, which just happens to be in 2 weeks, right back in Fresno.
  • Sold the chaos board recently chronicled as the 300th Cutting Board, 2nd Time ‘Round. It sold on the 2nd day I showed it, and it had already been touched by oh so many people that walked by and had to feel it. Thank goodness I have a 4 more boards with a similar design on the way….
  • Requests were for an ocean-themed cutting board (you know, like a starfish. HUH?), a grill cleaner (that’s a first), knife blocks (2x, but no) and a backgammon set (nope).

The Food

  • Best Meal: We stayed in an AirBnB cottage behind the owner’s home that was really quite lovely. Mrs M planned our meals so we could eat in and save money, thankfully. Meals came from the fridge & freezer, so you ask me to choose between Velda’s Chicken Piccata (leftovers) and Velda’s Spaghetti (from the freezer). Not going to happen. Both were excellent, as always.
  • Worst Meal: It’s sacrilege, I know, but lunch on the road at the Arvin Black Bear Diner was not satisfying. Too much steam table, not enough comfort food. Should’ve had the omelette.

The Facts

  • Total miles driven: 412
  • Booth cost: $750
  • Food cost: $76 (we don’t count food brought from home)
  • Travel cost: $414
  • Total sales: $1,561
  • Net Revenue (does not include product cost): $321
  • # of people we met during the event from the producer: none
  • Visits in our booth by a promoter’s representative: none
  • Saturday alarm: 4:15a
  • Sunday alarm: 6a
  • # transactions: Not nearly enough.
  • # soap & lotion vendors: No clue.
  • # woodworking vendors: No clue.
  • Edge grain vs. end grain: 17:1
  • Returning next year? Maybe

Boards sold: 18

Coasters: 4

Trivets: 4

Magic Bottle Openers: 3

Cutting Boards: 2

Small Board: 1

Lazy Susan: 1

CNC Engraved Board: 1

Custom Order: 1

Soap Deck: 1

3 responses to “The Board Chronicles: Big Hat Days 2018

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  1. Some experiences are clues about what to do the following year. Even with bad weather, some of the event sponsors should have dropped by to say thanks.

  2. This has been a rough beginning for you! I know things will get better:)

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