The Board Chronicles is an ongoing series of articles about the adventures of Mr M’s Woodshop as a vendor at community festivals & craft fairs. Learn about the horrors of The Road. Read the impossible demands of the people that know what I should really be doing. In short, it’s the comedy of errors that has become my life, presented here, like my cutting boards, as simple unvarnished truth. All for your amusement … and for the good of vendor-kind.
I was very excited about journeying to Northern California to be a part of the California Artisan Cheese Festival in Santa Rosa. I’ve always been focused on serving pieces, and this seemed like a very nice, targeted event.
The year was 2020, and then the world went to hell.
The 2020 event was cancelled due to covid, of course, like almost every public event in California that year. And again in 2021. And, for many events especially early in the year, 2022 was not different. For 3 years, this event was lost to me.
Finally, 2023 became a new opportunity. Thank goodness.
This Festival is a series of events over a long weekend with artisan cheese classes, food pairing events, farm tours and more. On Sunday afternoon, a vendor event is produced with a very large group of artisanal cheese producers – many with their own herds for true farm-to-table cheese – as well as related vendors including vintners, brewers, distillers … and woodworkers, among others. About 100 vendors were gathered for this 5 hour event.
New Ideas
I broke many rules to do this event.
This is a one-day, 5 hour event. I don’t do one-day events.
Since this event was 400 miles away from our home, I had to drive and stay in a hotel for … a one-day, 5 hour event. That never would have happened independently of any other good ideas, so…
Mrs M made a rare appearance at this event, playing the part of a Foodie enjoying the best of cheese while I was working like a dog in the booth. So, the event became the *excuse* to do a long weekend in Wine Country. We spent 5 days visiting Healdsburg, Sonoma, St Helena, and more. If you like wine, if you like food, if you like to wander … wine country is a great getaway.
Since I was all in for the event, the first event of 2023 … I created Serving Trays as a base for Charcuterie Kits to debut at this event.
I didn’thave walls (the event is indoors at the county fairgrounds, no canopies/frames allowed), so I could not hang pictures. And I had just done nice photography of the charcuterie kits … so I did a thing. I produced a Power Point presentation to show on my tablet, which was mounted on the table above the serving trays. The mount cost all of $22 and displayed the “boards in action” photos that really help illustrate what my boards can help you do. New presentation idea, powered by a portable battery we have to re-charge cellphones at un-powered events. Worked like a charm!
This was a getaway weekend, with a destination of a single booth at a targeted event … so I left the trailer at home, and packed the truck with what I needed. The limiting factor of the truck meant I left many products at home, but focused exclusively on serving pieces appropriate for artisanal cheese, charcuterie boards … or whatever people serve things on.
Observations
The display was more farmer’s market than fancy art boutique. It was a very casual atmosphere, a table top event (which, again, I never do these days). The promoter provided 2 8′ tables with short table cloths. I brought an additional 4′ table, and that was the total base of the display.
We arrived at 8a, and were set up by 9:30. The event didn’t start until 11, so we were perhaps a bit early. But you never know what the challenges are at a new event in an unfamiliar venue. It’s good to relax and check out the event before the masses arrive.
Mrs M being there means that she messes with my display. She improves the look of the booth, she says. She makes it better, she says. She increases sales, she says.
I have no idea what she’s talking about.
The floor was busy during this event. Estimated attendance of 1,500, all there to sample cheese and wine … and beer and nuts and bread and whatever vendors were giving away. Lines were 20+ people deep, 8-10 minutes for a “hot” vendor like Cowgirl Creamery or Beehive Cheese Company.
I had talked to the promoters about my unique presentation (compared to the food vendors sampling their creations, I was the weird one). They put me in a corner booth so people could walk on 2 sides of the booth. That was good.
They also put me across the building, in front of the bandstand. That was bad. (The band was primarily acoustic with a banjo, clarinet, tuba and percussionist. Very fun Americana music and not too loud.)
They also put me on the path to the bathroom. That was good. I guess.
Booth locations are something that I do my best to ignore, honestly. Vendors don’t control them. Why get upset about where you are when it’s someone else’s decision? I’ve run events. I’ve assigned vendors to booth locations. I’ve also dealt with upset vendors that just lost their minds because their location … wasn’t whatever they thought it should be. I don’t want to be that guy. My location was FINE. People could see me. We were not blocked by a line. If people were looking for a wooden object, they knew where I was.
But I brought cheese boards … I didn’t bring chess boards. That was a request. As were book shelves. I politely said sorry! … just as I happily dispensed free advice on how to deal with a permanently mounted wooden cutting board embedded into a stone counter. I am old, so I must be wise. I guess.
There were actually 4 woodworkers there. Two were really focused on traditional cutting boards and one exclusively made seascape resin boards using that dreaded bulbous grass, AKA bamboo, as their base. Truly I did not compete with any of them.
My first 3 sales were Charcuterie Kits and Serving Trays. Vindicated, I was.
And I said that out loud to the Lady. So, of course, I didn’t sell another one.
For a five hour event that was an excuse to drive 400 miles … this was a winner. I sold enough to pay the entire hotel bill, gas and vendor fee. The Lady got to geek out on cheese … and found the highly-sought cheeses that are used in the world’s best grilled cheese sandwich (found at the Rustic Bakery & Muir Woods National Forest) as well as the fabulous Very Adult Mac & Cheese from the Market in St Helena. Both of these dishes served as destinations for us during the weekend, so buying the necessary cheeses was a great coup.
Sometimes, going a-vendoring is about the journey, not the destination. I’m taking the win on this one.
The Food
When we travel, the Lady busies herself in the passenger seat stalking restaurants in our destination city to choose the ultimate, best dinner she could find. It’s her thing. This trip, however, it just worked out that we did lunches as our culinary adventures, and “settled” for take out most evenings.
Best Meal: Pizza Verde at The Journeyman, an Italian charcuterie in Healdsburg that makes their own sausage salumi. The pizza featured soppressata, an Italian sausage sometimes made by pressing the meat between 2 boards. It was amazing. And we just might have purchased a lot of sausage to bring home. And a guillotine to cut it. And joined their meat club. Hey, we were on vacation.
The Other Best Meal: A pannini-style grilled cheese sandwich, the Marin Melt, with Rustic Bakery‘s Honey Whole Wheat bread, Two cheeses are combined: Cowgirl Creamery Mt Tam and Point Reyes Toma cheese.
Honorable Mention: Very Adult Mac & Cheese, The Market, St Helena. I added chicken, the Lady added crab. Draw your own conclusions. We had this dish a few years ago when we visited Little Girl at her nearby college, Sonoma State in Rohnert Park. Simply fabulous food. Worthy of being a destination.
Worst Meal: We went out one night, Monday night. Most restaurants were closed (oops). Choice # 1 was an Italian restaurant that wanted reservations (double oops). Desperation drove us to another relatively well reviewed Italian restaurant, Alfredo’s in Petaluma. It was horrid. Made the Lady sick, even. My belief is the Mexican American cooks had no clue how to follow the Italian recipes they were given. Every dish was just … off. Mrs M later found a couple of bad reviews that talked about “cooks in training.” Sorry, not for a dinner costing over $100 for 2 with no alcohol.
The Facts
Total miles driven: 852
Booth cost: $250
# of people we met during the event from the producer: 4
Visits in the booth by a promoter’s representative: several
Returning next year? Yes. This is a great event for cheese enthusiasts … and Mr M’s Woodshop belongs there.
The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.
Remember me? Remember how I used to write things?
I’m back.
I’ve done the Fresno H&G a few times, and it’s time to crank it up in 2022.
Finally.
Read about my past experiences here: 2019, 2018 and 2017. Interesting that 2017 was my first solo event, ever. Now, I don’t know how to act if Mrs M shows up … and she hasn’t made soap in quite a while. Don’t bother her, she has a wedding to help plan.
But back to going a-vendoring.
New Ideas
I got moved to a new building this time … because my old building was undergoing renovations and was unavailable. I did not receive word from the promoter until late, well after I was paid in full and most booths were booked. We had a, uh, disagreement about what should happen to my booth. I didn’t respond well to the pressure sales tactics, which stated that they would not charge me for moving my booth to a new location.
Note to sales reps, everywhere: beware trying to pressure an old sales manager. It will not end well for you.
I finally stated I would move to a building that met these criteria: 1) not near another woodworker, 2) not near dogs up for adoption and 3) not near loud, amplified-selling “sideshow barker” type presentations.
My sales reps’ recommendation failed on point 2. Completely.
So, I, uh, suggested that she not book that location and then I suggested a location near the craft cocktail booths (and an open bar, come to find out). My new home was building # 4 … which, in the time-honored tradition of the Fresno Home & Garden Show, was known as “MORE EXHIBITS.”
Observations
I arrived at the Fairgrounds at about noon on Thursday, with 8 hours to set up the booth. I asked directions to building # 4, and parked the trailer with pretty good access to my new home.
Set up began as soon as I checked in at Building # 2, I think it was (AKA “MORE EXHIBITS”). I had discovered a problem as I unloaded the trailer … table cloths had not made it into the trailer. They were at home, over 3 hours away. And in 2022 gas, that would be …
Luckily, Exhibitor Services fixed me right up with hotel banquet-table-style plastic tops & skirting for all 10 of my tables. And it was def def definitely cheaper than the gas would have been to go home.
My spiffy wooden name tag is missing. No clue where it got to.
The vendor behind me was a rock n’ roll hair salon, selling hair care products (Hair dryers & such. The prices were way more than I expected. Like, way more. Don’t buy hair dryers at home & garden shows is my recommendation.)
I am pleased to report the rock ‘n roll hair salon turned down their music. And I didn’t even have to sic music licensing agencies such as ASCAP or BMI on them. Something I was contemplating, to be honest.
Fresno is an agricultural area, so it’s inevitable that I am approached by well-meaning ranchers that want to give me their trees. Not lumber, which I might be able to use, but their trees. Sorry, not set up for that. I turned down old Oak and a Black Walnut stump. Unfortunately.
Fridays at home & garden shows are known for 2 things: not much traffic, and lots of senior citizens that are there for exercise and to pick up free stuff. Oh, and rain was forecast. My Friday was dead slow, until I finally sold something at 2:30pm. And then I had someone in line to give me more money while I was wrapping up purchase #1.
When it rains, it pours. HA. Weather humor.
Rain was again forecast for Saturday, but there wasn’t really much moisture in the air. It was a little wet, attendance was probably down, and it was just cold & wet all day. Temp was in the 50s. I kept my jacket on all day.
This is the 2nd event that I had Deviled Egg Platters for sale … but I only had one made. I asked Mrs M if I could borrow her personal DEP to promote special orders. She said yes … and I sold 2x “just like this one.”
Interestingly, she had a retirement party at the house for a loved colleague a few weeks ago … and I got orders for 2x large cutting boards “just like hers.”
Maybe I should try to not sell more of her stuff.
Sold my whiskey sign about Grant … it was going to be a wedding present someone in the whiskey business. If you know about General Grant, you know that is appropriate.
Had a lady that wanted to buy an oval Lazy Susan. An oval Lazy Susan. She saw nothing wrong with the idea, and I couldn’t explain the problem with a rotating oval in the middle of a dinner table in a way that she could understand. No sale there. Thankfully.
Once again, I was amazed at the people that saw crackers on my display … and decided they were free food. One guy asked if it was OK, I said no, they are stale! … and he took one anyway. That was a first.
Strollers are getting bigger. One family had dad pushing a stroller with baby, and mom pushing a foldable wagon with a toddler. That family procession was about 15′ long.
My favorite transaction of the weekend was with a group that didn’t dress like me. Mothers all had scarves or hats or something on their head. They spoke with an accent I couldn’t identify. But one of the Moms loved one of my big end grain boards, and we talked about it … but the price was too much.
An hour later, her daughter was back and wanted to see if I would sell it to her tomorrow, after she talked to her siblings about sharing the cost for their mother … as a birthday present, just 2 days away.
Sunday afternoon, the daughter was back with crisp hundred dollar bills in her hand to buy the board for momma.
I’m a sucker for that, so I gave her an unexpectedly large amount of change back. Come to find out, this is an immigrant community that had moved from Russia to Armenia to America several decades ago, and now has at least 3 culturally significant communities on the west coast. Who knew? It was nice getting to know a bit about them, and I am glad I put a smile on these American faces.
The Food
Best Meal: Nope, not this event. This is Fresno, and I’m all about saving money. I had frozen dinners and left overs from home in the hotel room each night. But, Mrs M’s cooking is WONDERFUL. That’s what I meant. Mrs M for the win.
The Facts
Total miles driven: 440
Booth cost: $1,000 for a double booth, 10×20
# of people we met during the event from the producer: I talked to four different people, but no names were exchanged. No personal touches here.
Visits in the booth by a promoter’s representative: Only when they were leaving info to solicit me to come back for the smaller fall show that conflicts with much bigger events I do in October. Nope.
Competitors: sure, though none that I found did exactly what I did. As always.
# transactions: 21 sales in 20 hours
Returning next year? Unclear to me at this point. I believe this is the best show available to me IN MARCH. I made a few dollars … literally, a few dollars. Already have one follow-up sale, though, so perhaps…. Well, Liza sang it, “What good is sitting alone in your room?” I would never compare the Fresno Home & Garden Show to a cabaret … but will I return? I simply don’t know. If gas triples in price, no.
The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.
This year is not turning out how ANYONE thought it would.
The biggest & best events for makers of handmade goods on the west coast have been the Harvest Festivals … for the last several decades. These are great events, and in fact my largest event in 2019 was a Harvest Festival.
But this is 2020, and California is locked down. Totally locked down in many counties, a bit looser in others. This event was in Pleasanton, which is in Alameda county. Fortunately, that county is a little bit open.
Open enough that the promoters found a way to stage a “Marketplace,” which is not a “Festival” or a “Boutique.”
Words matter, apparently.
Works for me. I was on my way to an event in California!
New Ideas
This was my first California event in 2020. I typically have been doing about 30 events a year … this year will be only 5. And, 3 of those will be in Arizona; 2 will be in California. I think.
I had my biggest and best inventory yet, with 900 pieces available. They all don’t fit in the trailer, but I now have a deep inventory in Cutting Boards, Serving Pieces, Cribbage Boards and Signs.
All booths were socially distanced, spread among 3 buildings in this county fairground. Hand sanitizer was available at every building entrance. Attendance was limited to 50% of capacity, but I don’t think that was ever an issue. The crowd was good but never large, the traffic was steady.
The fairgroun was happy to see us: they had not had many events in these buildings this year. Our promoters found a way, and that is a very good thing.
I now have so much inventory, I have to pick and choose what I’m taking to the event, and what I’m leaving at home. That’s a wonderful problem to have.
Observations
I’m out of practice, but I did pack everything I needed … except for the key to the cash drawer, which is attached to a tape measure. So, the cash drawer stayed in the trailer, and I headed to Home Depot to get a tape measure that now lives in my container of critical booth supplies that goes to every event. You know, things like tape. A hole punch. And business cards.
Two ladies came into the booth, and delivered the quote that all vendors at this event were waiting to hear: “We’ve been cooped up, dammit. Let us shop!”
I was happy to oblige the ladies.
The vendors were all happy to be there. These days, people are really happy to be just about anywhere but home, y’know?
Masks were required, and people were 100% compliant.
Requests were for an Aggravation board (coming, I promise!), pig cutting boards (left at home!) and a dough board (also left at home!).
She said … “Do you have this sign in a smaller and cheaper version?” She was pointing to my smallest sign, priced at $30. And, uh, no. Sorry.
Eating out has been one of the fun things for when I travel, even if only for a meal or 2. During the pandemic, though, eating out is either difficult or impossible. Having food delivered is like being pranked … the delivery person often knocks on your door and runs away before you even get the door open. As the song says, “The times, they are a-changing.” I’m not sure this is what Dillon meant when he wrote the song 56 years ago, though.
This was a very good event, and I give full credit to the promoters that FOUND A WAY TO PRODUCE AN EVENT. In this pandemic, that was no small task. At all. It was my pleasure to be a part of this all-too-rare 2020 shopping event for handmade goods.
The Food
Best Meal: Velda’s frozen spaghetti dinner for the win. I’m no fool.
Worst Meal: I went to have my “free” breakfast at the Best Western I was at, not realizing that the reality of “free” in the covid era is a brown bag with a granola bar, an apple, and a bottle of water. Oh, and a packaged muffin. To go, only. I almost started missing the hated plastic cheese omelettes.
The Facts
Total miles driven: 694
Booth cost: $1,590
Travel cost: $930
Total sales: $4,788
# of people we met during the event from the producer: 1
Visits in our booth by a promoter’s representative: 1
Friday alarm: 6a
Saturday alarm: 6:30a
Sunday alarm: 6:30a
# transactions: 56x
# soap & lotion vendors: There was one for sure. Maybe more.
# woodworking vendors: No direct competitors, but many people were there that use wood as their medium. But … no direct competitors.
The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.
An event! I have an event!
That’s about all I could think about in August, as I finally, FINALLY prepared to do an event that had been on my schedule for months. This Labor Day weekend event in Prescott, AZ has proven to be a solid one for me; this was my third year there. You can read about my previous efforts in 2019 and 2018.
This time, I had picked the spot I wanted facing Montezuma Avenue, AKA Whiskey Row, across from the legendary Palace Restaurant & Saloon. The Palace, the oldest business operating in Arizona, was once frequented by Doc Holliday and his buddies, Virgil & Wyatt Earp.
But, this is 2020. Nothing will be easy during this pandemic. I’ll get transported back to the wild west for a bit. But, at least the whiskey was good….
New Ideas
Vendors must wear masks. Vendors must certify they are healthy. Vendors must sign a hold harmless with the Chamber of Commerce that means no one gets sued if they get sick.
I left the chess boards, card boxes and other lesser products at home this trip. I have so many cutting boards & serving pieces, I only brought those, plus the cribbage boards & signs. I only had a 10×20 (!), and I had to fill it with the right stuff.
I arrived at the booth shortly after 6am on Saturday with only minimal setup still required. I got the last 2 details done: set up the cribbage boards, and price all of the signs. Once that was done, the walls were rolled up and securely stored, the banner went up … and I took pictures of the booth. This was all done by 8:30am. That was almost unprecedented!
Observations
Mrs M packs the food when I go a-vendoring. Food’s her thing. When I was already at our friend’s home in Prescott, my BnB for the weekend, Mrs M announced that she forgot to pack the Everything Sprinkles for my daily breakfast: bagels & cream cheese.
I had no sprinkles. I was deprived.
I pack my clothing when I go a-vendoring. When I got dressed on Friday … I found that I had forgotten to pack socks. Ooops.
Note: I could not go buy bagel sprinkles in an unfamiliar city. I could go buy socks. My feet were not deprived; only my stomach.
We got advance warning that there was a BLM protest at 3pm on Friday … and our setup was 6pm on Friday. Vendors were told not to park on the Courthouse Square during the protest, as we might get towed. We were directed to meet at the off-site vendor parking lot, and hope that all remained calm.
Prescott is a remote area, and traditional values run deep here. That indicates a conservative viewpoint, of course. The stage was set.
I got to the area early so I could get to the correct parking spot before any craziness could affect traffic patterns. I planned on grabbing lunch at The Palace, visiting an ATM so I could pay my helpers after the 6pm setup, and relaxing a bit before the work started.
The Courthouse Square was packed. Packed. When I arrived at 2:30 or so, the sidewalks were teeming with locals that were openly carrying long guns and pistols. They were there to protect the area businesses from the protesters in case things got wonky.
I talked to one of those business owners … he has 3 large sheets of glass in his front windows, and he was very nervous that those windows would be broken if the protest took a wrong turn.
The protesters arrived at around 3p, and numbered about 100. College kids, perhaps. Out-of-towners, probably. They were there to exercise their first amendment rights.
I’m a fan of those rights. Peaceful protest? Fabulous.
Meanwhile, the locals were there to exercise THEIR constitutional rights, which includes the right to bear arms. Remember, I’m in an Old West town. By an Old West Saloon. I’m going to estimate there were 400 locals carrying guns.
Yes, that’s a lot of guns at a peaceful protest.
There were also lots of police … 50? 100? Not sure. They were pretty mobile, and I saw at least 3 kinds of uniforms. In the end, thank goodness, peace prevailed.
BLM protestors marched. They shouted slogans. They marched. Then, they went home.
The typical protester was 20-something, white, female, and carrying a sign. The typical counter-protestor was 60-something, white, male, and carrying a gun. There were also a bunch of younger guys driving Bro trucks with American flags flying that were circling the area during the event. Lots of activity. Lots of noise. Lots of people. Lots.
The counter protestors, the locals exercising their 2nd amendment rights, basically watched.
One final note on Friday’s prologue to my event: as the protestors were marching near my (future) booth location, one young lady was screaming “Black Lives Matter.” A 65 year old white guy sort of leaned towards her and screamed back, “All Lives Matter.” She, of course, screamed back “Black Lives Matter,” and that circle continued for about 45 seconds. Finally, her friends rescued her, yelled some more, and led her away from the conflict.
The old white guy, meanwhile, had done it all for sport. He laughed. He enjoyed taunting a young girl and her values. That moment of derision from the old white guy was the hardest moment for me to swallow, frankly. And, remember, it was all free speech. Protected free speech.
What does all of this have to do with going a-vendoring? Simple:
I was supposed to set up at 6pm. Would it be safe? I didn’t know until after the protest was over and all of the protestors and counter-protestors went home. In the end, it truly was a peaceful protest. Thankfully.
When conflict erupts in the street, no one wants to walk through the event to do shopping. I had an immigration protest ruin an event in 2018. I support peaceful protests … but when I pay money to be at an event that is ruined by other people protesting, it gets harder to swallow.
That, of course, is especially true now. This is only my third event this year. If a protest had ruined/canceled it, that would have hurt me.
“All’s well that ends well,” Shakespeare said.
And I had not yet begun to set up.
My crew arrived at 5:30, and we waited for the clock to tick for setup to officially begin at 6pm. I parked the trailer on Montezuma, and we got to it. We worked past dark, and got 90% set up before we buttoned up.
I posted my booth pictures on Facebook Saturday morning, and they got a huge number of likes and comments. It’s good to have support! And, finally, I was open for business.
I saw a truck circling the square each day. It was owned by a flat earther; it was painted with something about “NASA IS A HOAX.” It’s a big world out there.
Suggested sign: “CAUTION! Dog cannot hold his liquor.” Nope.
Suggested sign: “Absolutely no working during drinking hours.” Nope.
Saturday was an odd day of transactions. Business was good. Very good. But I had 4 different non-chip cards presented for payment. That’s odd these days. I haven’t had 4 non-chip cards at an event for a couple of years, much less on a single day.
One of the first Presidential wearables I saw on Saturday was a Biden facemask. I thought that was odd, so I decided to do a tally of all of the Presidential wearables I saw throughout the weekend. As I observed above, the locals are largely conservative. The tourist trade is from Phoenix & Las Vegas, though, and is much more progressive. It’ll be interesting to see where that ends up.
One serving piece I didn’t put out this time was an Ampersand board. I only had one (still on my worklist!) … so I thought it should stay under the table. I was wrong. It was requested by name, and sold early.
She said: “My husband isn’t with me this year, so I’m going to buy it. He told me I shouldn’t last year … but he’s not here now.”
The clown show came out Saturday morning. Two 20-something men, somewhat unkempt, walked the Courthouse Square with signs worthy of a homeless person yelling, “We are transexual bi-polar prostitutes for Trump! Let’s send our boys back to Iraq!” No clue what that was about, but they did seem to be having a good time. They definitely confused a lot of people.
One vendor did not comply with the mask mandate – that was announced well in advance of the event. That vendor refused to sign the paperwork, and was asked to leave. Police eventually evicted him from his rental property (the booths are on county property, the Courthouse Square). This blew up on social media in the vendor community. Bottom line for me: idiots are everywhere. The rules were announced in advance. Follow them … or stay home.
I was ‘whelmed at 2pm. People were literally waving money at me to get my attention. That got me to thinking … in how many professions do people literally wave money at you? And do I like it?
Things you don’t hear at most events:
Guy # 1: Are you left-handed?
Guy # 2: Uh … no. But why do you ask?
Guy # 1: Well, your holster is crooked, and I wondered why.
Guy # 2: Yeah, it keeps moving around. I just adjust it when I need to.
Note: yes, of course, Arizona is an open carry state. And this weekend, it was.
Suggested Sign: “Eating’s Cheating.” No, no it’s not. And no thank you.
Favorite t-shirt of the weekend looked like this:
6
4
+ 3
2
Can’t figure it out? I needed a hint. The shirt was worn by a baseball mom … and 6-4-3 is how you would fill out a scorecard for a typical double play: shortstop to 2nd base to 1st base. Had a fun conversation with the family, and they ended up buying a few pieces.
Suggested sign: “We Love Vegetarians. We Have One For Dinner Every Night.” Uh … nope. But I did laugh.
She read my sign, saying I’m from Valencia, CA:
She said: “You’re from California?”
I said: “Yes, Ma’am.”
She said: “I’m sorry!”
The next day, another She read my sign, and said, “You drove in from Cali?” When did “Cali” become a thing?
Another favorite t-shirt: “Surround Yourself With Positivity & Tacos.”
Requests were for an Ulu Board (a style of cutting board used by native Alaskans), a backgammon board (nope) and wooden spoons (hmmmmm).
Final tally on Presidential wearables: 53 for Trump, 2 for Biden. And no, that’s not a scientific survey.
Masks were everywhere at the event. There were many people, certainly, that did not wear a mask. I believe most did, however. For over a simple majority. 75%? Something like that. Mrs M’s Waterless Hand Spray sampler was very well received. And emptied. Sales of the Hand Spray, though were negligible. That’s OK: I’ll take clean hands for the win.
This became a great event for me. This is my 6th event in Arizona, and there will be a 7th and 8th in 2021!
The Food
Best Meal: I stayed with friends in Prescott who graciously opened their home to me … and cooked every night. Velda better mind her Ps & Qs … I found a home away from home that comes with chefs. Grilled Rib Eye for the win. A good day of sales should always be followed by Beef & Bourbon.
Honorable Mention: Pork Loin with yams is yummy after the conclusion of an event. The trailer was packed, I was relaxed. And hungry.
Worst Meal: I blame the pandemic. Honestly. I was headed out of town & wanted to visit my old friend, the Sausage Egg McMuffin. But, McD’s doors were locked & only the drive thru was open. I drove through with the trailer, and didn’t swing wide enough through the drive thru curve. I crunched my trailer fender on a post. My fault … because the pandemic made me do it. After that … breakfast was awful. And, it cost $200.
The Facts
Total miles driven: 1,016
Booth cost: $550
Food cost: $29
Travel cost:
Total sales: $
Net Revenue (does not include product cost):
# of people we met during the event from the producer: 3
Visits in our booth by a promoter’s representative: 2
Saturday alarm: 5am
Sunday alarm: 6am
Monday alarm: nope
# transactions:
# woodworking vendors: There were several, including 3 direct competitors. None of the those 3 had the range or depth of inventory that I carry; I have no clue how successful they were. Just goes to show that more competition does not necessarily indicate less success.
The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.
The long darkness lifted a bit.
I went to an event. I sold stuff. It was almost normal. Except, you know, for the masks & health checks & threats & such.
This was my 4th trip to Prescott, AZ, and I was going for their big 4th of July celebration that centers around the World’s Oldest Rodeo. The Rodeo happened … limited to 25% capacity. The Arts & Crafts Fair happened … with all of the booths socially distanced. The very popular parade … canceled.
But I was back in business, if only for a moment. I had to leave California & drive 400+ miles each way, but I had an event!
New Ideas
Geez, it was all new. I hadn’t had an event in 5 months. I hadn’t set up this canopy in 6 months.
New products, made during the pandemic:
2x sizes of Dip Servers
Magic Bottle Openers returned from a 2 year hiatus, both wall & fridge mount
Cutting Board selection was deep, with highlights to include several charcuterie boards like a live edge Black Walnut board (sold), a Dough Board with Hooks, and many traditional boards.
Also returning from being sold out previously: Hearts, Coasters, Ampersand Boards, Cracker Things, California Bears, 5 Section Servers & a wide array of Handled Boards on a new display stand.
The Mowry Cookbook made a rare appearance for sale, as I had the space.
Mrs M stepped up and made “Keep ‘Em Clean,” a Waterless Hand Cleanser. This new alcohol-based product was offered for free so everyone could clean their hands before/after entering the booth, or even just as they wandered by. Everyone appreciated that.
Observations
I have no expectations for this weekend. None. I mean, how can you? Who knows who will show up, or if they will have money in their pocket?
I found this event because my original event for this weekend in Morro Bay, CA was canceled on June 1. I scrambled & followed my friend Delinda back to Prescott because Arizona is open. Delinda had been there for Memorial Day; I stayed home then. But, no more.
I was very fortunate that some good friends had recently moved to Prescott, and invited me into their home for the weekend. Not only was the lodging free, but they cooked for me, too. This was not only incredibly kind, but allowed me to do this event with much less financial risk.
Vendors were required to wear masks. Vendors had to pass a health check at set-up on Thursday, and had temps taken daily. We were warned that if we were non-compliant with the masks, we would be required to close our booth. We were told that if the event was found to be non-compliant, it would be closed by the county. We live in an era of threats.
My local friends connected me to a recent high school graduate to help with set up. He had a buddy … so I had a crew to set up. I love it when that happens.
In spite of the help, we didn’t get set up done on Thursday evening. A quirk of events on the courthouse square in Prescott (which is *lovely*) is that you can’t begin set up until the last judge leaves the courthouse. That was after 6p … we worked until dark, and then buttoned up. I had an early morning on Friday.
Friday, I couldn’t sleep so I got to the booth at 6a. Set up continued, with a brief pause at 7a for a mandatory vendor meeting where the threats were repeated. I continued with set up and was ready for customers at 9a.
Here’s a truth: dog walkers aren’t buyers of my product. They are out to get exercise, see the sights, and share with other dog owners. They never buy cutting boards (Oh, ok, there was this one lady … in six years.). Not my people.
One dog walker met another dog walker in front of my booth. The dogs were the same species. Or something. They chatted. They talked. One of the dogs pissed on my table cloth.
The dog owner, deep in conversation, barely turned her head for a pro forma “sorry” and kept talking. My table cloth now serving as a territorial marker for the rest of the weekend was unimportant to her.
Not. My. People.
It began to sprinkle about midday on Friday, and it eventually worked itself up to raining for 30 minutes. I had to tarp over my exterior displays and wait for the blue skies to return at 2p or so.
My biggest sale of the weekend was during the rain. I feel sorry for the vendors that close up when it gets wet outside. They just don’t get it.
Saturday was the 4th, and Prescott traditionally has a parade that’s a little slice of Americana in this rural town of 40,000+. The parade was canceled this year due to the virus, though, so no one knew how large crowds might be on this holiday weekend. They were good, but perhaps not great. There was a steady flow past my booth all weekend which had both locals and tourists.
The morning of the 4th saw some convoys of vehicles cruising through town with many American flags & much honking. The town leaders might have canceled the parade … but there was still a parade.
People carried flags around the square as well. It was very red, white & blue on the 4th. I appreciated that very much.
Masks are hot when you wear them for hours.
The vast majority of shoppers were masked. Some were not, certainly, but most people were following the directives that the governor of Arizona had given.
Did I mention masks are hot? I took to alternating between my various masks: I brought 5x styles with me. I preferred the gaiters, though the paper masks were good. I did discover that if I was setting up – working – I felt the mask limited my oxygen. I didn’t wear a mask when I was doing the physical labor required to do what I do.
New at this event were the Dip Servers, which were prominently displayed, front & center. I heard the Dad joke twice and was embarrassed I hadn’t thought of it myself. “Dip Servers … oh, this is for me?”
I did see a lot of hats & shirts promoting President Trump. Through the whole weekend, I only saw one Democratic sign. Truly, 99+% were pro-Trump. This is a conservative area, but I was still struck by the absence of visual Biden support.
Two ladies were wearing Q t-shirts, which caused a bit of a stir. People were asking to take pictures with them!
I can’t believe I saw more Q than Biden.
Please note: my selling of cutting boards is 100% non-political. So is this blog. I am reporting on what I saw, nothing more.
My handled cutting boards were again compared to paddles (sigh). I was asked if I had one engraved, “Make Kids Great Again.”
I do not.
I will not.
Definitely saw some price resistance this weekend, but, honestly, no more than I typically do. I wondered if there would be more due to the large unemployment numbers, virus damage to the economy, etc. Things seemed pretty OK for those that were shopping. And, I did sell the most expensive board in the booth, so there is that.
Saturday afternoon, I was processing a credit card transaction when out of NOWHERE, water started running down the roof onto my front table. Did somebody launch a water bottle onto my roof? Squirt gun war. HUH??? My table was soaked.
Come to find out, there was a pool of water trapped on the roof from yesterday’s rain. 24 hours later, the wind must have caught it just right, and I suddenly had an ill-positioned cascade. No boards were damaged, but it was freaky to have water just appear.
My worst day of the weekend was … Saturday, July 4th. That wasn’t typical of most other vendors according to my informal survey. My best day was Sunday. Weird.
But what would you expect from 2020?
Taking everything down was speedy, as I had 2 helpers + my hosts help me. I was more manager than worker, and we got everything back into the trailer well before dark.
On the drive home, I thought I would stop in Barstow at the Black Bear Diner … closed. Back to the reality of living in California.
In the end, I broke even on the weekend. The booth cost was relatively expensive. Event promoters are not giving a Covid-19 discount. The attendance was clearly lighter than prior years, I was told by many. There were fewer vendors, too … but sales didn’t rise as a result. But, I got out of the house, remembered how to set up the Trimline again, and went a-vendoring. I’ll take that as a win.
Request included a larger Cracker Thing, a Cheese Board/Cracker Thing combination, and a Cutting Board display stand (sigh). Maybe someday.
The Food
Best Meal: Pot Roast. Home cooking for the win.
Honorable Mention: Creamy Shrimpy stuff.
Worst Meal: Friday bagels that tried to get eaten after set up. They didn’t age well in my gear bag.
The Facts
Total miles driven: 882
Booth cost: $950
Total sales: $2,695
# of people we met during the event from the producer: 2
Visits in our booth by a promoter’s representative: 4
Friday alarm: 5:15a
# transactions: 35
# soap & lotion vendors: no clue
# woodworking vendors: no clue, but I know at least 2 others were selling similar things. The guy selling cheap, shaped boards made from Corian was there, too.
Edge grain vs. end grain: 36:3
Returning next year? probably not, if California is open
I’m now going a-vendoring solo more often than I’m out with Mrs M. I normally double my booth to a 10×20 now. And with more space in the booth … that means I need to up my creativity to maximize each opportunity.
After all, I can’t just show up.
I have no clue what this year will turn out to be – for any of us. But I do know, when craft fairs, art shows, street festivals & such are once again happening, I better bring my best ideas to market, because I expect customers will be very choosy. Resources will be precious. I need to respect that.
When I set up my “standard” double booth these days, I put a 6′ table front & center, and then a taller 4′ table behind it. That results in good things for the look of the display.
That configuration, though, creates a 2’x2′ space behind the 6′ table that is wasteful. After all, I pay a lot of money to rent that space. How to fill it?
This is a common problem for vendors: how to fill the booth with a pleasing display. I’ve gone through several iterations for Mrs & me. Want to see our incredibly humble beginnings? Here’s booth # 1, from March 2014:
Mrs. M and Mrs. M, before they opened on their first day. Smiles on faces, and that is a very good thing!
Only one direction to go from there!
But, on to the task at hand … how to fill that 2′ x 2′ space in 2020.
After a lot of thinking, I had the idea. For me, that usually results in a high-faluting, incredibly complex plan on paper, and here was this one.
That’s 4 pages of planning! No wonder it took me months to get this built.
Note that I custom build all of my display pieces. I believe that reinforces what I do as a craftsman: customers appreciate that I make everything they see. It’s how I get the best possible display for the boards & games & such that I make. Your mileage may vary.
The final result is that I took those 4 square feet of booth space, and will now effectively display 36 handled boards! That’s far, far better than my old display for handled boards, when I just put them in a crate on a table, or hung them from the rafters so people bumped their heads on them.
Yes, it happened. More than once. And, I’m sorry.
Clearly, I needed an upgrade.
I actually have 5x different shapes that will hang from the display. For pictures of my current inventory, go to the links at the bottom of this page. For brevity, here’s a picture & description of each of the 5 boards that I have now produced for this display. Note that one shape comes either with or without juice groove … though in this shape, I view these groovy boards as having crumb catchers, not actually juice grooves. But that’s me.
OK, OK. I know. One of the designs just has a hole, not a handle … but work with me here.
So, now, to the design of the display. I had a few criteria:
The display has to come apart for transport.
Signage must be integrated.
Flexibility is a must!
The display piece stands well over 6′ tall. The base is 22″ square and is on wheels. The tower rotates on a Lazy Susan bearing, and is built (probably over-built) to reliably hold more than 100 pounds of boards. Hangers are removable, of course, and secured to the tower with french cleats. 4 bolts attach the tower to the base, and 3 attach the sign on top.
3 boards are displayed on each of the 12 pegs. 4 boards will fit, but I’m keeping the display to 3 each for both brevity and to make sure nothing will fall while customers are fondling the boards.
These pictures were taken on a windy spring day (on the patio!), and the 36x boards cards were fluttering in the breeze. I’m going to tuck those cards behind the boards when I set up the display, just to improve the look. My customers appreciate the cards, the identification of the woods and the care instructions attached to the boards … but with a breeze, they proved to be a distraction.
Lessons Learned
The tower, even with the holes cut into each side, is heavier than I had hoped. It’s primarily made from 3/4″ plywood … I should have used 1/2″, I think. Cutting the weight by 1/3 would have been good. I am debating whether to build a shelf in the trailer to transport this piece and other tall display pieces.
The Lazy Susan bearing works, but the assembly is too heavy for people to turn it comfortably, I think. That’s OK. I’ll either assist the customers, or simply let them pull the “hidden” boards from the other side of the display to see them.
Love the sign. Mrs M takes credit for the slogan. After 41 years of marriage … I let her take all of the credit she wants.
The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.
I’ve got a history with this event, so I begin cautiously. After all, this is where the Flying Dry Soup Canopy took flight … and crushed Mrs M’s Handmade. That was in 2018.
But I came back in 2019. I note Mrs M declined the opportunity; I was solo.
So, this is year 3. Once again, Mrs M has declined the opportunity to join me in Arizona. Something about her “job.” As if that could be important.
So, what will Lake Havasu City have for me … and in my first event in 2020, our 7th year as vendors?
New Ideas
The weather forecast for this year is (at last) wonderful. Blue skies & highs in the 60s on Saturday, with more of the same on Sunday … until a storm blows in late in the day. About time we have good weather for this event!
I feel like everything is new at this event, since I haven’t done any event in 60 days. And, I haven’t done this physical setup with 2 pop-up canopies & me solo since … the Simi Valley Street Fair in 2019, and that was 8 months ago. I feel like I have no clue what I’m doing.
And, yes, that is new.
Observations
The load in at 6am on Saturday was just like last year: chaotic. I was yelled at for being in someone’s way by 6:10am. And … I was parked partially IN MY BOOTH. She just didn’t like that I narrowed her path to the width of a bit more than a parking spot – that was clearly marked, and unobstructed by me.
Such is the chaos that is Winterfest load in. I emptied the trailer ASAP, and moved my Jeep & trailer out of the line of fire.
Set up, unfortunately, takes as long as it takes. These days, my full set up in a double booth takes about 4 hours. I had walkers after about 2 hours. Fortunately, they were primarily dog walkers, and they are not my buyers.
The event started hot, and traffic was significant a bit before my set up was complete. When I was done at 10am, traffic was good. Very good.
This event has 2 kinds of people in attendance: snow birds that winter in Arizona, and residents of Lake Havasu City … which are definitely weighted towards retirement age. Both have issues with my offerings: snow birds often have a need for me to ship to their home, because they are limited by the airlines for suitcase weight. Local residents don’t have that issue, but older people that are downsizing are not my crowd. People that cook & people with families that cook … those are my people.
I nearly had a fight break out over a Garlic Dipping Board that 2 ladies had their eyes on at the same time. It got a bit confusing, but eventually lady # 1 decided on something else, so lady # 2 got the GDB that she wanted. Meanwhile, lady # 1 changed her mind 4 times before finally making her selection. Eventually, her buddy asked me a question mid-transaction, causing me to lose track of where I was … and lady # 2 left, with me still having her credit card in the machine.
Oops.
She came back on Sunday to retrieve the card. And bought something else.
Last year, I met Mesquite Mary. She was an LA resident that was in the process of retiring to Lake Havasu City, where she and her husband have a 2nd home. There was a wonderful mesquite tree that they had to cut down … and she offered me the wood if I could use it.
Of course I could. She only asked that she get something that I made from the wood.
Of course I would.
But, come to find out, I couldn’t. The wood had laid out in her backyard for 2 years, and was just too old for me to use. Too many cracks.
I did give the wood to my buddy Charlie, and he was able to use the wood for turning, with cracks adding to the character of the wood. Charlie gave me a bowl he turned … and a year after I met her, I returned to Lake Havasu City with the bowl for Mary.
She was on the moon! So happy. I got a hug, even. Saturday was a happy day.
A young lady saw my Cracker Things, and didn’t think they were cute. Or clever. No, she thought they were bad ass. That’s good … but she didn’t buy one. That’s bad.
I met Rob Cook, who published Popular Woodworking in the ’90s. We had a great chat, and he complimented me on my work. Much appreciated from a real pro!
I started Sunday going walk about, and saw about half of the vendors. This is a chamber of commerce street festival … and it is *very* buy & sell. There is some handmade merchandise there, but not much. That can be a bad thing … a very bad thing … but in this case, the attendance is high enough that the event still works for me.
Thank goodness.
A Cracker Thing went to a party, I’m told. Don’t know anything about the party … but I do know that 3 ladies came to the booth on Sunday wanting to buy a Cracker Thing. Unfortunately, I had none. Sold out.
Sorry.
A couple looked at my Lazy Susans. We had a long conversation about the event, what they wanted … and how the event ended at 4 o’clock. The lady asked what my 4 o’clock cash price was for the Susan she wanted. I told her the price doesn’t change … still $80. She walked away.
Buy bye. My prices don’t change.
A couple wanted a custom cutting board for a wedding in a month. I turned it down … I have no time. No. Time.
T-shirt of the weekend: “I may be old, but I saw the great bands.” Made me laugh.
The event ended at 4 o’clock … and the weather began to turn. Clouds rolled in. Temperature dropped. Winds picked up a bit … and I knew I was in a race to get everything into the trailer before the storm hit.
I didn’t make it.
I was close. I was doing well, but I got to the part when I take the signs down when the wind started gusting. Signs hang on the walls … part of the weight that holds the canopies down. Wind. Gusts. I’m in a race. It got exciting at 6pm.
I won’t say I lost.
I won’t say the canopy flew … but it did hop. At the time, I had the signs down, but the mesh walls were still up, so there was a bit of a sail making the booth catch the wind. Luckily, I had some nice neighbors that leapt in to help, and with them holding things together for me, I quickly – well, as quickly as possible – dropped the mesh walls & collapsed the canopies. No more incidents.
I ended with 3 helpers, 2 broken fingernails (how did that happen?), booth hardware in 3 pockets, and a trailer finally loaded at 6:55pm. Finally.
The weekend was a success. In 3 years, this was the best one yet. That’s a great way to start off 2020.
Requests were for a TV tray, a custom counter top, shoe horns, smaller Lazy Susans (2 of those), Pegs & Jokers (on my list, honest!), a stamp dispenser, an English pub game called Shut the Box (?), and a wine rack.
The Food
Best Meal: Saturday night pizza from Rosati’s. Recommended.
Worst Meal: Saturday breakfast was 2 hardboiled eggs. I don’t love eating immediately after I wake up … and once the set up started, that’s all I did.
The Facts
Total miles driven: 612
Booth cost: $350
Food cost: $95
Travel cost: $505
Total sales: $2,590
# of people we met during the event from the producer: 0
Visits in our booth by a promoter’s representative: 0
Saturday alarm: 5:00a
Sunday alarm: 7:00a
# transactions: 34
# soap & lotion vendors: none that I saw in the half of the event that I walked
# woodworking vendors: none that I saw (!) in the half of the event that I walked
Returning next year? Yes. I left my first deposit for 2021.
Boards sold: 48
Cutting Boards: 3
Garlic Dipping Boards: 4
Trivets: 7
Serving Pieces: 3
Signs: 8
Cracker Things: 7
Charcuterie Board: 1
Lazy Susans: 4
Cheese Slicers: 5
Cribbage Board: 1
Pizza Server: 1
Bread Saws: 2
Sous Chef Boards: 2
Sous Chef 20 – 518. Jatoba, Canarywood & Purpleheart. 10″ x 12″ work surface.
Sous Chef 20 – 520. Chaos board. 10″ x 12″ work surface.
