I’m now going a-vendoring solo more often than I’m out with Mrs M. I normally double my booth to a 10×20 now. And with more space in the booth … that means I need to up my creativity to maximize each opportunity.
After all, I can’t just show up.
I have no clue what this year will turn out to be – for any of us. But I do know, when craft fairs, art shows, street festivals & such are once again happening, I better bring my best ideas to market, because I expect customers will be very choosy. Resources will be precious. I need to respect that.
When I set up my “standard” double booth these days, I put a 6′ table front & center, and then a taller 4′ table behind it. That results in good things for the look of the display.
That configuration, though, creates a 2’x2′ space behind the 6′ table that is wasteful. After all, I pay a lot of money to rent that space. How to fill it?
This is a common problem for vendors: how to fill the booth with a pleasing display. I’ve gone through several iterations for Mrs & me. Want to see our incredibly humble beginnings? Here’s booth # 1, from March 2014:
Only one direction to go from there!
But, on to the task at hand … how to fill that 2′ x 2′ space in 2020.
After a lot of thinking, I had the idea. For me, that usually results in a high-faluting, incredibly complex plan on paper, and here was this one.
That’s 4 pages of planning! No wonder it took me months to get this built.
Note that I custom build all of my display pieces. I believe that reinforces what I do as a craftsman: customers appreciate that I make everything they see. It’s how I get the best possible display for the boards & games & such that I make. Your mileage may vary.
The final result is that I took those 4 square feet of booth space, and will now effectively display 36 handled boards! That’s far, far better than my old display for handled boards, when I just put them in a crate on a table, or hung them from the rafters so people bumped their heads on them.
Yes, it happened. More than once. And, I’m sorry.
Clearly, I needed an upgrade.
I actually have 5x different shapes that will hang from the display. For pictures of my current inventory, go to the links at the bottom of this page. For brevity, here’s a picture & description of each of the 5 boards that I have now produced for this display. Note that one shape comes either with or without juice groove … though in this shape, I view these groovy boards as having crumb catchers, not actually juice grooves. But that’s me.
OK, OK. I know. One of the designs just has a hole, not a handle … but work with me here.
So, now, to the design of the display. I had a few criteria:
- The display has to come apart for transport.
- Signage must be integrated.
- Flexibility is a must!
The display piece stands well over 6′ tall. The base is 22″ square and is on wheels. The tower rotates on a Lazy Susan bearing, and is built (probably over-built) to reliably hold more than 100 pounds of boards. Hangers are removable, of course, and secured to the tower with french cleats. 4 bolts attach the tower to the base, and 3 attach the sign on top.
3 boards are displayed on each of the 12 pegs. 4 boards will fit, but I’m keeping the display to 3 each for both brevity and to make sure nothing will fall while customers are fondling the boards.
These pictures were taken on a windy spring day (on the patio!), and the 36x boards cards were fluttering in the breeze. I’m going to tuck those cards behind the boards when I set up the display, just to improve the look. My customers appreciate the cards, the identification of the woods and the care instructions attached to the boards … but with a breeze, they proved to be a distraction.
Lessons Learned
- The tower, even with the holes cut into each side, is heavier than I had hoped. It’s primarily made from 3/4″ plywood … I should have used 1/2″, I think. Cutting the weight by 1/3 would have been good. I am debating whether to build a shelf in the trailer to transport this piece and other tall display pieces.
- The Lazy Susan bearing works, but the assembly is too heavy for people to turn it comfortably, I think. That’s OK. I’ll either assist the customers, or simply let them pull the “hidden” boards from the other side of the display to see them.
- Love the sign. Mrs M takes credit for the slogan. After 41 years of marriage … I let her take all of the credit she wants.
More
Mr M’s New Booth # 4 (Part 2): Going Vertical
Mrs M’s Handmade: The Booth, 10×24 (# 3)
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