
I’ve stared at a surfboard display for 4 years.
We go, every year, to a party in Carpinteria … it’s the California Avocado Festival. It features the world’s largest vat of guacamole.
Vat. Guacamole.
But I digress.
Every year, our booth is opposite a shop that does surfboard rentals, and they display their quiver of boards in front of the shop.
That display has been working on me for 4 years.
I had been displaying my surfboard-shaped cutting boards … in a crate. This is one step up from a display where you just throw the boards out on a table & call it good.
I call that the vomit display. I hate those.
I knew I could do better, and I finally spent some time thinking about the surfboard display I’ve been staring at all of these years.
The California Avocado Festival is this weekend, and I’m excited to have a new display for my new surfboards. I’ve got 2 shapes in 3 sizes: in addition to the traditional (for me) flat bottomed board, I also now have fish-tail boards.
Hope to see you in Carpinteria!










I like it – nothing like appropriating an excellent idea!!! Have a great weekend – and stay out of that vat of guac!!!
I make no promises. It is a party, after all!