The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.
Their slogan is “Peace, Love & Guacamole.” Who can’t get behind that?
This was our 3rd trek to Carpinteria to enjoy the California Avocado Festival. It’s been a good event for us; you can read about previous successes in 2016 and 2017.
Though we have enjoyed this event, it is not without its challenges. The event is expensive, for one: a 10×10 is $450 (corner is $550). Plus, they take a $100 cleaning deposit to ensure you leave the asphalt in the middle of the street as clean as you found it.
Seriously.
Finding an affordable hotel in Santa Barbara County is also a challenge. This year, we’re opting for an AirBnB which is still pricey, but when you are a bit north of an hour from home, it’s difficult to drive home after a hard day of vendoring.
Mrs M got her avocado soap made, and my inventory is in pretty good shape these days. Let’s see what is in store for us in Carpinteria.
New Ideas
- After being off for 7 weeks, Mrs M had nearly forgotten how to go a-vendoring. We both took too long to set up … it was almost 4 hours. Not. Good.
- Cribbage boards are not completely finished, but I have a dozen to take to the event. This will be the first time I’ve shown the options with, uh, options.
Observations
- Getting to our AirBnB proved to be an adventure. We followed my old, portable GPS which led us to a washed out bridge on a twisty overgrown mountain road. Good times. I then *read the directions* from our hostess, got back on the freeway and drove to our home for the weekend without further incident. Thank goodness.
- I know inventory is expanding. I have 6 containers of signs. 2 containers of cribbage boards. 3 containers of cheese boards, and I have no idea how many cutting boards. No wonder setup takes 4 hours.
- The sign making business is a competitive one, and I note that a lot of people are taking pictures of my signs … many without asking permission. Some artists put up “No Pictures, Please” signs. Some just say “No Pictures!” I think the signs are ineffective (I have signs displayed on an outer wall … am i supposed to get up and police people throughout the day?), but I wonder if I should do that. My signs are popular; should I let people copy what I do without even asking for my permission?
- So far, my answer is to follow Elsa’s advice: “Let it go.”
- Carpinteria is 66 miles away … and this event is a good getaway from Santa Clarita, apparently. At one point, someone asked where I lived in Santa Clarita, and 3 groups in my booth at the same time were all from Santa Clarita … and didn’t know each other!
- Best moment of the day was when a very young lady solemnly passed her ZooSoapia turtle to me so that we could wrap it up for her. She was very focused on not hurting her turtle. Total cuteness, in the booth.
- At the end of the event, I did ask our event representative what the official policy was on “handmade” in our handmade section. He called over some other guy on the 2-way, and the other guy said everything should be 100% handmade.
- Uh, no.
- I think a good clue is that my neighbor for the last 3 years brought merchandise in a box labeled “Made in China.” That’s a clue, right?
- Both load in and load out were extremely tight. A double row of booths is in the center of the street, and a row of parked cars and a driving lane is on each side. Very tight. During load out, a vendor driving a U-Haul van hit our canopy with her mirror.
- She got to meet Frenzied Velda. As Geena Davis said in The Fly, “Be afraid. Be very afraid.”
- After Frenzied Velda came out, the organizer apologized to us several times.
- This event has been very good for us … but in our 3rd year, we were down from our 2nd year … which was down from our fantastic 1st year. It’s still a good event, but it’s also a very high cost event. There are alternatives that we must consider for 2019.
- Requests were for custom signs (at least 6x!), a kitchen counter and a Go board. Time will tell if any actual orders follow, which will affect how we look at this event.
The Food
- Best Meal: Breakfast at Esau’s, which is half a block from our booth. It’s an annual treat.
- Honorable Mention: Dinner at Clementine’s, another annual treat … with blackberry pie to go.
- Worst Meal: A getaway chicken sandwich at Carl’s Jr after teardown. The fries weren’t edible … and I didn’t want to eat, really. I wanted to go home. But, ya gotta eat, y’know?
The Facts
- Total miles driven: 175
- Booth cost: $950
- Food cost: $181
- Travel cost: $423
- Total sales: $3,047
- Net Revenue (does not include product cost): $1,453
- # of people we met during the event from the producer: 0
- Visits in our booth by a promoter’s representative: Several
- Saturday alarm: 4:45a
- Sunday alarm: 5:45a
- # transactions: 115
- # soap & lotion vendors: At least 5
- # woodworking vendors: There were several; one does work similar to mine
- Edge grain vs. end grain: 25:2
- Returning next year? Maybe
Boards sold: 27
Signs: 11x
Cribbage Boards: 4x
Cutting Boards: 3x
Cheese Boards: 2x
Trivets: 2x
Large Serving Piece: 2x
Coasters: 2x
Small Board: 1x
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