The Board Chronicles: Camarillo Fiesta & Street Fair 2017   Leave a comment

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

It was at this event, several years ago, that I first saw an iPad with a Square card reader in action. I remember my jaw dropped. Technology had made a great leap.

This was back before we were vendors; we’d gone to see the booth of our good friend Heather of Heather Hill Clothing. Once we became vendors, we had talked every year about doing this big community Street Fair that promised attendance of 30k, but we were always put off by the temperature … it’s July, and Mrs M’s products don’t do well in the heat.

This year, the event fell on the weekend that Mrs M had to work at her “job,” so we decided that I should do a solo event with just my stuff.

Yes, “we” decided that “I” should work. Did I mention that the Saturday of the event was on my birthday? I wrote about that, in It’s My Birthday: A Special Edition Of The Board Chronicles.

This will be my 2nd solo event of the year, and it seems like my expectations for solo events are almost never met. Time will tell….

 New Ideas

  • This is the first solo event that I took the trailer to … so I had the full setup with the roll-off cabinets. You know our slogan: go big, or stay home.

Observations

  • So disappointing when I arrived and the guy with the clipboard (a youth volunteer) could do no more than confirm my booth number. No map for me to take. No clear direction on how to get to my booth! “It’s just over there” was all of the information I got.
  • Booth numbers were not clearly marked on the curb when I got there. This event has been happening 50+ years, but they didn’t seem to have their act together. No clear paths for people to get in and out for loading and unloading. Very disorganized when compared to last week’s 4th of July event that had the same basic setup!
  • I need more Goncalo. The board I have on display is so striking! It didn’t sell, but it did inspire a special order and many comments.
  • The booth was located on one end of the event, so I got a lot of people that had just arrived and didn’t want to carry/commit, so I heard a lot of “See you on the way back.”
  • The event is 5 blocks long, with a beer garden/concert stage on each end. Food & carnival rides are in the middle. It’s really laid out so the booths get seen, which I appreciate.
  • At this event, many of the “See you on the way backs” actually did come back. Always nice when that happens.
  • I was greeted on Sunday with bags of trash behind the booth, next to the trash can. Nice of the near-neighbor caramel corn/lemonade vendor to leave their trash for me.

  • A guy was looking at my boards while his wife was next door buying a hat. She got the hat … but wouldn’t let him buy a board (sigh).
  • Good crowd here, and they did walk the booths. No complaints about the attendance; just wish I would have sold more stuff.
  • My main problem at this event was boredom. When I’m alone – so alone – and I go an hour + without a transaction, I start wondering why I’m there. Over 25% of total sales happened in the final hour of this 14 hour event, so I spent 13 hours staring at the crowds wondering what was wrong. Hard to overcome all of that contemplation.
  • I get so many compliments on my beer bottles … and so many people wonder about why the bottles are empty. And then they see the MBO demo. And they smile.

  • Several repeat customers came through and gave me kudos for what I do, which is very uplifting. One guy came in to buy his 4th board from me. He doesn’t use the first 3, he said, but he enjoys looking at them. He may use #4. He said.
  • Requests were for hot plate trivets, a Cribbage set (x2!), coasters (x2!), a cutting board stand (x2!) … and a chess board (x2!). I am committed to having all of those things available by September’s events.
  • Did I make my low goal for this event? Nope … but I was close.
  • Maybe my whole solo event strategy is wrong. Something else to contemplate….

The Food

Saturday Breakfast: Hello, Old Friend.

Saturday Lunch: Velda’s deluxe ham sandwich.

Saturday Snack: A giant chocolate chip cookie.

Saturday Dinner: Lasagna at Bella Cucina. Yum.

Sunday Breakfast: Santa Clarita’s 2nd best breakfast burrito, from Jimmy Deans.

Sunday Lunch: See Saturday.

Sunday Snack: See Saturday.

Sunday Dinner: Papa John’s. It was easy … and the Dodgers scored 5 yesterday so it was cheap!

The Facts

  • Total miles driven: 262
  • Booth cost: $250
  • Food cost: $129
  • Travel cost: $136
  • Total sales: $960
  • Net Revenue (does not include product cost): $445
  • # of people we met during the event from the producer: 0
  • Visits in our booth by a promoter’s representative: 1
  • Saturday alarm: 5am
  • Sunday alarm: Nope
  • # transactions: 17x
  • # soap & lotion vendors: No clue.
  • # woodworking vendors: No clue.
  • Edge grain vs. end grain: 16:1
  • Returning next year? Nope.

Boards sold: 17

Magic Bottle Openers: 6

Large Cheese & Cracker Servers, AKA Surfboards: 2

Domed Cheese & Cracker Servers: 2

Small Sous Chef Board: 2

Cutting Board: 1

Small Board: 1

Lazy Susan: 1

Cheese Boards: 1

Bread Board: 1

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