The Board Chronicles: AV Home Show 2017   Leave a comment

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

Going into this event, I knew 2 things:

  1. I love local.
  2. Mrs M hates Home & Garden shows.

She’s got a bad taste in her mouth after a frustrating Home & Garden experience last year – she even passed up a trip to Fresno a couple of weeks ago to do that Home & Garden Show. The Fresno H&G turned out to be a good show for me … not to mention a bachelor weekend in Fresno. Apparently, Mrs M endorses that.

With the AV Home Show, however, she gets to spend the weekend with the Granddaughters. That’s a winner, regardless of the event results. She’s in.

This is the 29th Annual AV Home Show in Lancaster. Will it meet Mrs M’s expectations, or mine?

New Ideas

  • The show talked about an open presentation in their vendor materials – nothing above 36″ in the front 5′ of the booth. That’s common in pipe & drape environments, but not so much in open craft fair environments. I opted to not use our canopies, so we went with our 6 tables at the event & no sides or backdrop. No signage, either. The booth felt naked.
  • The only way the canopies would have worked would be to either take off their tops and just leave the bones … or use the canopies as is and use our lights to better display our stuff. The neon-like lights in our building were pretty garish. The light was very blue, which washed out a lot of color in the boards. However, I decided it wasn’t worth it to put our lights up.
  • Note to self: negative thoughts are a bad thing.
  • Come to find out, this was the 29th Annual AV Home Show … but the first time that they’ve added a craft fair to the event. That was a surprise. First time events are seldom great. Unfortunately.

Observations

  • The craft fair building was located perhaps 100 yards from the two main buildings that housed the Home Show. There were a few outdoor exhibits to walk by while you were going to the craft fair … but not many. And since there was limited signage that announced the craft fair and pointed the way, some people came to the Home Show & had no idea that we were there (which I confirmed by talking to actual attendees). There were 2 or 3 portable signs, but if you missed those … you missed it.
  • I knew this event was going off the rails when our craft fair had booths for Damsel in Defense, LuLaRoe and a few vendors offering unbranded imported merchandise. Though most of the vendors were showing handmade goods, more than a few were not. I really don’t like it when I have to sign a 15 page contract, provide insurance and jump through multiple hoops to be a part of a “craft fair” … and I’m not.
  • Friday was a waste of my time. Only 5 hours for the event, but sales were a puny $131.
  • Saturday was worse.
  • This was our 2nd event with a major pet adoption presence near us, and it was again an irritant. One common rule for all events is that you’re not allowed to solicit outside of your booth: you can’t wander the aisles harassing customers. The volunteers showcasing the dogs weren’t harassing customers … but the dogs were. Volunteers actually sat in the aisles holding dogs. Aisles were clogged. Since the dog cages were located right next to the entrance (mistake!), the entrances were clogged as the dogs were taken on walks.
  • The first vendor to leave early & load out on Sunday was in the booth directly adjacent to the pet adoption chaos.
  • I like dogs. I support pet adoptions. I have always had pets. But when pet adoptions from an organization that doesn’t pay for their space interfere with the “craft fair” that I’ve paid money to be a part of, I get a bit less enthusiastic. And, for the record, a “craft fair” has nothing to do with pet adoptions. Just sayin’.
  • 50% of the vendors broke the 4th wall of their booths and extended their displays into the aisle. Most of these infractions were minor, but it bugs me when vendors don’t follow the rules that are there for the common good. Some just think they’re more special than that … about 50% at this event, come to find out. When people take unfair advantage of the public space, I’m irked.
  • Not to mention when event producers don’t enforce their own rules.
  • Breakdown could not begin before the event closing at 5pm Sunday, per the rules. The cages & such for the animals, though, were broken down beginning at 3pm Sunday – with a truck parked right beside the entrance for their gear. This was a very visible sign that the event was over, and traffic fell precipitously and predictably at that point.
  • The event was OOTW.

One. Of. The. Worst.

  • Requests were for a board with metal handles, a banana holder, a paper plate holder, really big juice grooves, and, to complete my bad weekend, the # 1 request was for … chess boards.

The Food

Saturday Breakfast: Bagel & cream cheese. Toasted, of course.

Saturday Lunch: A hot dog & fries. The only reasonable choice, it seems. Oh, and the cheapest one, as well.

Saturday Snack: Nope.

Saturday Dinner: No motivation = no good food.

Sunday Breakfast: See Saturday.

Sunday Lunch: See Saturday.

Sunday Snack: See Saturday.

Sunday Dinner: Brisket at the Southern Smoke BBQ & Brew in Newhall. This is a delightful place.

The Facts

  • Total miles driven: 116
  • Booth cost: $200
  • Food cost: $151
  • Travel cost: $0
  • Total sales: $473
  • Net Revenue (does not include product cost): $122
  • # of people we met during the event from the producer: 0
  • Visits in our booth by a promoter’s representative: 1
  • Saturday alarm: 6:15a
  • Sunday alarm: 6:15a
  • # transactions: 20
  • # soap & lotion vendors: There were at least 5 vendors offering soap; a couple offering lotion. None had the complete presentation & varied group of products offered by Mrs M, IMHO.
  • # woodworking vendors: There was a turner and a scroll saw artist. Several wooden sign makers, of course. And me.
  • Edge grain vs. end grain: 3:1
  • Returning next year? No. Hell no.

Boards sold: 4

Small Boards: 2

Magic Bottle Opener: 1

Small Surfboard: 1

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