The Board Chronicles: Gingerbread Boutique 2017

henrymowry

8 years ago

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

Last year, the Gingerbread Boutique was a very nice find for us. Sales were robust, albeit at an expensive event. Still, the event was a Thursday/Friday boutique (last year), so all sales could be viewed as incremental.

I definitely had a positive experience in 2016; read about it here.

The event is a fundraiser for the Westlake Village Junior Women’s Club. There are a relatively small number of vendors, and a lot of women come to shop. What could go wrong?

New Ideas

Another central cashier event, though this one is hardly inexpensive. For a 9 hour, one day event, the up-front fee is still $300. And then, add 20%.
Last year, this event had a VIP cocktail party on Thursday, followed by a day-long event on Friday. This year, it was Friday only, with the public event 10a-4p, a break for dinner, and then the VIP event 6p-9p. Odd schedule … a VIP party after the public event? Odd.
Since I was setting up on Thursday afternoon, during Anna’s Boutique, I had limited display pieces and inventory to actually set up. I did what I could, planted the flag, if you will, and called it good. The rest of setup would be done Friday morning when I had the trailer with everything else in it.

Observations

Event # 5 of 14 in our 4th quarter.
Day 3 of 5 in my Week From Hell.
Set up on Thursday was a surprise: my space, though “the same” as last year, was “smaller” than last year. There just wasn’t as much space. OK, go.
This space is very much a “found space” as I called it in my black box theater days. I was at the edge of the stage, and had a stairway in the booth. That sounds like display space to me!
When I arrived on Friday to set up, I was told my neighbor was not there … so I could have their space as well. My space just got bigger than last year. OK, go.
Yes, I can fill the space.
Come to find out, the missing vendor was a re-seller of used wood serving pieces who insisted she should not be next to me. She sold large serving pieces & charcuterie boards that were uniformly silver in color: used wood. They looked good, but who wants to put their food on such a thing? I know what gets sprayed on barn wood, after all.
I really don’t like central cashier events. They hide their true cost by charging a percentage of sales after the event, so that cost is not felt as much as writing a big check in advance. In any case, since I don’t really like them, I think I have to make a new rule for next year: no central cashier events. There. Done.
Last year, this was a 12 hour event. This year, it’s 9 hours. This may not end well.
My neighbor is a high end jewelry designer that has a few brick & mortar boutiques that carry her stuff, she said. For this event, she took her normal wholesale price, added 20% and more … and ended up making more money from each sale at this event. Her first sale was $1,750. I’m definitely not the vendor with the highest prices at this boutique!
Sales are down this year. Is it because this is only a one day event instead of two days? Is LA just out of it due to the World Series loss? Did the sponsor not promote this event as well this year since there’s a new coordinator? No clue. In any event, sales are down from last year … and we’ve got better stuff, more stuff, in a larger space. Not. Good.
The aftermath of this event proved to be memorable. After the 9p close of the event, I struck everything and moved it to the walkway that was just outside of my entrance door, 5′ from my booth. Convenient. That way, I moved everything out of the room so the promoters could lock the door and leave … which left me to load the trailer from the public access sidewalk. Unfortunately, it was a long load due to the chaos I had left the trailer in. Oh, and I was tired. Go figure.
11p: trailer locked. Time to drive home. I got on the 118 freeway, which was narrowed to only 1 lane due to construction … on a Friday night. Then, unfortunately, there was an accident that I was fairly close to, and the artificially narrowed freeway had to be closed to clear it. There I was, 11:30p on a Friday night, at a dead stop for 20 minutes due to a traffic accident. Not. Happy.
Home at 12:30a. So ended Day 3 … and began Day 4 of my Week From Hell. Stay tuned for Boutique Fantastique!

The Food

Friday Breakfast: A breakfast burrito from Carl’s Jr. Sometimes you have to shake it up.

Friday Lunch: Sandwiches were provided by the producer, which was very nice. Not very filling, mind you, but I should not complain. Free is free. And given what the event costs….

Friday Snack: Nope.

Friday Dinner: I found Maria’s Italian Cafe during the break, and have a very nice dinner of Brussel sprouts & lasagna. This was the best part of my day.

The Facts

Total miles driven: 231
Booth cost: $300 + 20% = $520
Food cost: $38
Travel cost: $120
Total sales: $1,272
Net Revenue (does not include product cost): $594
# of people we met during the event from the producer: 1
Visits in our booth by a promoter’s representative: many
Friday alarm: 5:15a
# transactions: 39
# soap & lotion vendors: There was a soap maker selling soap art (very pretty cupcakes “made with food-quality ingredients.” What does that MEAN?), but their prices were much higher than Mrs M’s. But then, we don’t sell cupcake soap, either.
# woodworking vendors: Just me and the used wood retailer.
Edge grain vs. end grain: 11:1
Returning next year? Nope.