The Board Chronicles: Fresno Home & Garden Show 2022

henrymowry

4 years ago

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

Remember me? Remember how I used to write things?

I’m back.

I’ve done the Fresno H&G a few times, and it’s time to crank it up in 2022.

Finally.

Read about my past experiences here: 2019, 2018 and 2017. Interesting that 2017 was my first solo event, ever. Now, I don’t know how to act if Mrs M shows up … and she hasn’t made soap in quite a while. Don’t bother her, she has a wedding to help plan.

But back to going a-vendoring.

New Ideas

I got moved to a new building this time … because my old building was undergoing renovations and was unavailable. I did not receive word from the promoter until late, well after I was paid in full and most booths were booked. We had a, uh, disagreement about what should happen to my booth. I didn’t respond well to the pressure sales tactics, which stated that they would not charge me for moving my booth to a new location.
Note to sales reps, everywhere: beware trying to pressure an old sales manager. It will not end well for you.
I finally stated I would move to a building that met these criteria: 1) not near another woodworker, 2) not near dogs up for adoption and 3) not near loud, amplified-selling “sideshow barker” type presentations.
My sales reps’ recommendation failed on point 2. Completely.
So, I, uh, suggested that she not book that location and then I suggested a location near the craft cocktail booths (and an open bar, come to find out). My new home was building # 4 … which, in the time-honored tradition of the Fresno Home & Garden Show, was known as “MORE EXHIBITS.”

Observations

I arrived at the Fairgrounds at about noon on Thursday, with 8 hours to set up the booth. I asked directions to building # 4, and parked the trailer with pretty good access to my new home.
Set up began as soon as I checked in at Building # 2, I think it was (AKA “MORE EXHIBITS”). I had discovered a problem as I unloaded the trailer … table cloths had not made it into the trailer. They were at home, over 3 hours away. And in 2022 gas, that would be …
Luckily, Exhibitor Services fixed me right up with hotel banquet-table-style plastic tops & skirting for all 10 of my tables. And it was def def definitely cheaper than the gas would have been to go home.
My spiffy wooden name tag is missing. No clue where it got to.
The vendor behind me was a rock n’ roll hair salon, selling hair care products (Hair dryers & such. The prices were way more than I expected. Like, way more. Don’t buy hair dryers at home & garden shows is my recommendation.)
I am pleased to report the rock ‘n roll hair salon turned down their music. And I didn’t even have to sic music licensing agencies such as ASCAP or BMI on them. Something I was contemplating, to be honest.
Fresno is an agricultural area, so it’s inevitable that I am approached by well-meaning ranchers that want to give me their trees. Not lumber, which I might be able to use, but their trees. Sorry, not set up for that. I turned down old Oak and a Black Walnut stump. Unfortunately.
Fridays at home & garden shows are known for 2 things: not much traffic, and lots of senior citizens that are there for exercise and to pick up free stuff. Oh, and rain was forecast. My Friday was dead slow, until I finally sold something at 2:30pm. And then I had someone in line to give me more money while I was wrapping up purchase #1.
When it rains, it pours. HA. Weather humor.
Rain was again forecast for Saturday, but there wasn’t really much moisture in the air. It was a little wet, attendance was probably down, and it was just cold & wet all day. Temp was in the 50s. I kept my jacket on all day.
This is the 2nd event that I had Deviled Egg Platters for sale … but I only had one made. I asked Mrs M if I could borrow her personal DEP to promote special orders. She said yes … and I sold 2x “just like this one.”
Interestingly, she had a retirement party at the house for a loved colleague a few weeks ago … and I got orders for 2x large cutting boards “just like hers.”
Maybe I should try to not sell more of her stuff.
Sold my whiskey sign about Grant … it was going to be a wedding present someone in the whiskey business. If you know about General Grant, you know that is appropriate.
Had a lady that wanted to buy an oval Lazy Susan. An oval Lazy Susan. She saw nothing wrong with the idea, and I couldn’t explain the problem with a rotating oval in the middle of a dinner table in a way that she could understand. No sale there. Thankfully.
Once again, I was amazed at the people that saw crackers on my display … and decided they were free food. One guy asked if it was OK, I said no, they are stale! … and he took one anyway. That was a first.
Strollers are getting bigger. One family had dad pushing a stroller with baby, and mom pushing a foldable wagon with a toddler. That family procession was about 15′ long.
My favorite transaction of the weekend was with a group that didn’t dress like me. Mothers all had scarves or hats or something on their head. They spoke with an accent I couldn’t identify. But one of the Moms loved one of my big end grain boards, and we talked about it … but the price was too much.
An hour later, her daughter was back and wanted to see if I would sell it to her tomorrow, after she talked to her siblings about sharing the cost for their mother … as a birthday present, just 2 days away.
Sunday afternoon, the daughter was back with crisp hundred dollar bills in her hand to buy the board for momma.
I’m a sucker for that, so I gave her an unexpectedly large amount of change back. Come to find out, this is an immigrant community that had moved from Russia to Armenia to America several decades ago, and now has at least 3 culturally significant communities on the west coast. Who knew? It was nice getting to know a bit about them, and I am glad I put a smile on these American faces.

The Food

Best Meal: Nope, not this event. This is Fresno, and I’m all about saving money. I had frozen dinners and left overs from home in the hotel room each night. But, Mrs M’s cooking is WONDERFUL. That’s what I meant. Mrs M for the win.

The Facts

Total miles driven: 440
Booth cost: $1,000 for a double booth, 10×20
# of people we met during the event from the producer: I talked to four different people, but no names were exchanged. No personal touches here.
Visits in the booth by a promoter’s representative: Only when they were leaving info to solicit me to come back for the smaller fall show that conflicts with much bigger events I do in October. Nope.
Competitors: sure, though none that I found did exactly what I did. As always.
# transactions: 21 sales in 20 hours
Returning next year? Unclear to me at this point. I believe this is the best show available to me IN MARCH. I made a few dollars … literally, a few dollars. Already have one follow-up sale, though, so perhaps…. Well, Liza sang it, “What good is sitting alone in your room?” I would never compare the Fresno Home & Garden Show to a cabaret … but will I return? I simply don’t know. If gas triples in price, no.