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The Board Chronicles: Wine Country Festival

The Board Chronicles is an ongoing series of articles about the adventures of Mrs M’s Handmade as a vendor at community festivals & craft fairs. Mrs M’s subsidiary, Mr M’s Woodshop, has been approved to create this chronicle for the good of vendorkind.

Velda’s had this theory that cheese boards should be sold where wine is being consumed. She’s had this theory for some time. I know, because she’s shared it with me.

And, since we’ve not scheduled a wine-centric event, that means I have heard the theory … regularly.

No more. Last weekend, Mrs M’s Handmade made the trek northward to the Livermore Wine Country Festival to be one of their 300 vendors. 150,000 people attend this event, with many local wineries and craft breweries (beer is also sampled) providing the lubrication to make this public alcoholic celebration a success. More than a few wine drinkers had necklaces holding their wine glasses, just so they wouldn’t be bothered with holding them.

For what it’s worth, beer drinkers saw no need for such adornment.

Oh, and on Saturday, I sold 4 cutting boards and not one cheese board.

This event was more formal than many street festivals … many of the ladies were wearing dresses. Maybe people have to dress up to feel right to sample wine.

But then there was the lady wearing combat boots with a 1″ spike little finger nail….

I only saw one group that I thought had been over-served. Other than that, it was a great event.

New Ideas

Observations

The Food

Friday Dinner: The best meal on the trip by a very wide margin. We went to Sauced in downtown Livermore for some great BBQ, served with their house bourbon (!), Hawg Wild. The bourbon was nothing more than a happy hour well drink special … but then, that’s what it was. The pulled pork was wonderful, and the second glass of bourbon was better than the first. Of course.

Saturday Breakfast: Sara Lee’s Everything Bagels & cream cheese. The best bagels in your grocery store, IMHO.

Saturday Lunch: Spring rolls & dumplings. Not the best fried food, for sure, but there was no line to buy it.

Saturday Snack: No time.

Saturday Dinner: Some Italian cafe that was barely OK. Certainly not good enough to be memorable … no clue what the name was.

Sunday Breakfast: Holiday Inn Express biscuits & gravy.

Sunday Lunch: I got 4 nuggets of beef jerky as a free sample. The jerky was $20/packet, so I elected to starve. No lunch. No time. No fun.

Sunday Snack: No time.

The Facts

Boards sold: 15

Clearly, I need to keep making edge grain boards. I finished a batch two weeks ago, including four large (translation: high priced) boards … and most of them are now gone.

The pigs took longer, but not by much.

I love my sous chef boards, but I’ve still got 7 of the 18 after two months. Wait. I sold 11 in two months. Hmmmmm.

Livermore’s Wine Country Festival, 2015. This is a land-locked 10×10 booth, surrounded on three sides.

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